Boston Brick & Stone - December 2019

3 Last-Minute Holiday Marketing Ideas Don’t Get Lost in the Bustle

If you haven’t capitalized on the holiday season for your business’s marketing campaign yet, don’t worry, because you still have time! Even if you’re still a long sleigh ride away from finishing your own holiday to-do list, you can ensure your business flourishes this season with a few last- minute marketing ideas for the holidays.

Holiday Marketing Ideas:

Send season’s greetings to loyal customers.

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Even if your Christmas or holiday-themed cards don’t mail on time, you can still send personalized emails or social media messages to let your customers know you’re thinking of them this holiday season. Established customers can be responsible for up to 40% of a business’s sales, and your unexpected holiday greeting could keep your business in mind as they go about their holiday shopping.

Create gift card giveaways or incentives.

Decorate your website for the season.

"My long cement driveway's center slab was rising. I got all sorts of conflicting opinions from various contractors about what to do, but all advised extensive and expensive 'rip it up and replace it' approaches. John of Boston Brick &Stone came up with a viable solution that not only solved the problem but also saved me thousands of dollars in unneeded work. From now on, John and BB&S will be my first call for any cement work at my house." –James G. Rock-Solid Review Gift cards, even digital ones, are more popular than ever around the holiday season. In one survey, 43% of respondents said they planned on giving gift cards or certificates in lieu of other holiday presents. With 1 in 4 gift cards sold in the last four days leading up to Christmas, these ideal presents make the perfect last-minute marketing tool. Offer gift card incentives or giveaways for your loyal customers. They can make the perfect present for them and, in turn, your business.

Your customers are already in the holiday spirit, so why not indulge them with some seasonal trappings on your website? Festive holiday touches to your company logo or new webpages recommending holiday gift ideas can go a long way to attract customer attention. You don’t have to be the flashiest display on the block, but showing off your holiday spirit will spread cheer and goodwill.

CHIMNEY

•Inspection •Restoration and repair •Construction •Sweeping

FIREPLACE

•Inspection, restoration, or repair of an existing structure •Installation or reconstruction of new structures

HARDSCAPE

•Backyard patios •Outdoor kitchens and barbecues •Outdoor steps, walkways, and paths •Retaining walls •Outdoor fireplaces •Driveways

HISTORICAL RESTORATION Our previous restoration work includes the following:

•Restoration of the main lobby chimney system of the El Tovar Hotel on the Grand Canyon’s South Rim •Repair and restoration of chimneys in 56 original historic cabins on the Grand Canyon’s North Rim •Historical chimney restoration for the lodge in Bryce Canyon National Park •Faithful restoration of the chimneys on the Nottingham and Arden properties in Beverly Hills

BRICK RESTORATION AND CONSTRUCTION DRIVEWAY CONSTRUCTION

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