CATEGORY INSIGHTS
Key trends for 2024 A return to premium products One of the most notable trends saw shoppers trading up to premium own label ranges for Christmas 2023 Free-from category growth The global population continues to prioritise health, moving towards healthier foods such as free-from products. The global free-from food market is projected to grow at a CAGR of 9.5% during the forecast period, 2022-2027. An Ethical Christmas A A growing number of us are becoming more aware of the environmental impact of our meals. In a recent report nearly 70% of consumers surveyed said the carbon footprint of their food was either “very” or “somewhat” important to them.
During Christmas 2023…
Maximise 2023 sales:
Encourage trade-up through premium own- brand. Showcase ethical credentials with Co- op’s core range.
…with Supermarket premium own-label brands hitting a new high as shoppers treated themselves and their families
Own-brand sales saw 2x increase of branded sales up to 12% growth
Offer free-from options for health-conscious consumers.
Figures taken from Kantar Christmas report and Waitrose 2021-22 food and drink report.
Final date for Christmas & Halloween orders is Wednesday 12 th June 2024 | www.ramsden-international.com
Made with FlippingBook Annual report maker