Revisiting a Classic The Magic of Thinking Big In this issue we’re diving into an old classic that helped define the modern personal development genre and has helped millions of readers improve their lives. “The Magic of Thinking Big” flew off shelves when it was first published in 1959, propelling author David J. Schwartz from university professor to foremost authority on motivation. But does his seminal work still hold true 60 years later? Is there still magic in letting yourself think big in the 21st century? In a word, yes. The lessons in “Thinking Big” are broad, but their wide applicability is also what makes them timeless. While today, many authors and motivational coaches — from “influencer” culture to “growth hacking” — focus on whatever is new and shiny, Schwartz focuses on the fundamentals. This can make the opening chapters in “Thinking Big” feel excessively familiar to those who have read other personal development books. The power of positivity and self-confidence may have been groundbreaking ideas back when Eisenhower was president, but today they’re a given. While this may make some of Schwartz’s ideas feel old hat to modern audiences, the essence of what he wrote in 1959 still rings true today.
In fact, one could argue that several core concepts of this decades-old work are even more applicable today. A running theme in Schwartz’s book is the incomparable benefit of treating people like people. While many personal and business dealings hinge on the power of a handshake,
there’s something refreshing about the common human decency of Schwartz’s outlook. So many motivational works today focus solely on personal reflection — “Thinking Big” reminds us that there is great power in simply being good to other people. Perhaps the largest takeaway today's readers can find here is to take on more and think bigger. “Thinking Big” is replete with real- world success stories of people doing precisely that, from students collaborating to solve supposedly impossible problems to wounded paratroopers making their way across the mountains of Burma toward safety. Whether you’re dusting off an old copy or picking it up for the first time, this classic is still worth a read in 2019.
Companies That Participate in April Fools’ Day
3 Hilarious Pranks Played by Businesses
April Fools’ Day might be the only appropriate time of year for you to prank your friends or coworkers with gags like dipping an onion in caramel and offering it as a candy apple or loosening the tops of the salt and pepper shakers. It’s also the one day of the year when big companies get to join in the mischief as well. Check out these company-wide April Fools’ jokes that left millions of people scratching their heads. NETFLIX’S PSA In 2015, everyone’s favorite online streaming company issued a PSA that warned binge-watchers all over the world of the social, physical, and psychological dangers of watching too much TV. In fact, if viewers watched more than two consecutive episodes of a show on April 1, they were greeted with a PSA from popular actors, like Michael Kelly from “House of Cards” or Taylor Schilling from “Orange Is the New Black.” Some stars even told Netflix users to “Turn off the TV and take a shower. You stink!” BURGER KING’S CHOCOLATE WHOPPER Just last year, Burger King fooled hungry customers by creating the Chocolate Whopper. The imaginary fast-food treat is made with chocolate cake buns, a chocolate "beef" patty, raspberry syrup as the ketchup, rings of white chocolate as the onions, milk chocolate as the lettuce,
vanilla frosting as mayo, and candied blood oranges as the tomatoes. This prank was quite a creative feat by Burger King staff, and merely watching the advertisement spiked glucose levels everywhere.
EHARMONY’S ‘FUREVER LOVE’ DATING SERVICE FOR DOGS Perhaps the most wholesome prank that’s ever been peddled to the masses was the launching of eHarmony’s FURever Love: Canine Compatibility Companion Service. The dating website claimed that based on the algorithms they use for creating compatible human relationships, they built this service to “create robust profiles for dogs based on key dimensions of their personality.” The biographies they created for the pups’ profiles included canine mate preferences, like “Looking for a tug-o-war partner,” “Must love squirrels,” and “It’s been ruff finding a quality stud to go on walks with.” While these April Fools’ Day jokes were all made in jest, the pranks certainly kept audiences guessing long after April 1 had passed, and it’s not hard to see why.
6 • www.AdamLibman.com • Pay Less Taxes by Implementing Tax Reduction Strategies
Published by The Newsletter Pro • www.TheNewsletterPro.com
Made with FlippingBook - professional solution for displaying marketing and sales documents online