When it comes to creating comprehensive marketing strategies, National Strategic is one of the best companies in the business — so, of course, we wasted no time in bringing them on board for our clients. Since 2009, National Strategic has helped some of the vision industry’s largest practices grow and thrive by optimizing their marketing strategies. Where most marketing companies specialize in one tactic, like website design or social media, National Strategic sees the big picture. “The idea here is that with all of those tactics, while we have people in place who are very passionate about each one and doing them correctly, what we’re most passionate about is the strategic value each tactic brings to a business,” says National Strategic Managing Partner Eugene Shatsman. “Basically, Michael and I can always work together to not just deploy tactical solutions but also advance the client’s performance toward their goals by having strategy first and tactics second. We always let Michael be the master strategist. We can certainly augment his ideas from a strategic standpoint, but, in addition to that, we have a 55-person implementation team.” That team, with skills across the entire marketing spectrum, provides the knowledge and muscle to get things done. National Strategic handles strategic implementation for our clients on three fronts: SEO, content production and development, and reputation management. The latter includes communicating directly with our clients’ patients post- procedure in order to get the patients feedback on the practice writ large (which can reveal issues to correct and strengths to emphasize) and to encourage them to write reviews. Not only does your total star rating on Google or Facebook matter, influencing decision making for nearly 90% of potential future patients, but so does the number of reviews you have, whether you respond, and, increasingly, how recently they were posted. “There has actually been a dramatic increase, over 100% year over year, of patients saying they want to see reviews that were made in the last couple weeks,” Eugene says. “If you’re not constantly making reputation management efforts and your competitor is, your competitor looks better to potential prospects than you do.” To learn more about how we can put National Strategic’s services to work for you, call 206-437-0529 today. 3 206-437-0529 PARTNER SPOTLIGHT: National Strategic Meet the Masters of SEO and Reputation Management
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