THE PERCEPTION OF ART HOW TO MAKE IT WORK FOR YOU
By the process of elimination, you will get much closer to your desired artwork. Just keep in mind that no matter what you are choosing, make sure that the message the artwork portrays is consistent with your company's brand. Secondly, what is your budget? An art consultant will be able to provide good advice and guidance as to your options, and what might be the best route for you to take. And finally, where to get what you want? Nowadays there are a good variety of options from which to choose: either you go directly to your local commercial gallery, search online or contact an art adviser directly. At the end of the day, art is emotive, just go with your gut feel.
But how do you find a piece that you like? There are a couple of things to keep in mind before you go and purchase or rent an artwork: Firstly, what kind of style do you want? This is the most crucial question. You need to consider not just your taste, but the image you want to create. What are your company’s values and ethos? Who are the clients that visit your office? It is not just about the visual itself; it is what it represents. Consulting with an art adviser is the best option, although you can do some research yourself as well. If you don’t know where to start, just ask yourself the following: one, then what would you like to see on it? Humans, animals, landscapes and cityscapes all fall under depictive art. • Painting or drawing? Do you like bold splashes of colour or do you enjoy the details of a line-based drawing? • Abstract or depictive? If you choose a depictive
When I was a teenager, I had posters of my favourite movie actors on the walls of my bedroom. My grandparents have my artworks on their walls. Currently, I have photos of my family on my walls. There is a reason we take the trouble to personalise our environments with images that evoke positive emotions: from a great childhood memory to an exciting holiday, a reminder of somebody who is very dear to you, or perhaps just something or somebody you admire. No matter what it is, there is always some personal connection to it. We surround ourselves with visuals that we enjoy. Artwork can provide this, but there must be an emotional connection to it, otherwise it is no different to wallpaper. We spend a lot of time away from our homes and, to be productive, the environment has to be favourable. Working in the office with other people, you need to find something which is able to speak to a variety of people. Therefore, a photograph of your family on a beach is probably not the best option, but an original artwork or a limited edition and signed print would make a difference.
Jaanika Okk Founder of Okk Arts | building a commercial platform for local artists.
• What colours do you
prefer? Vivid shades or black and white?
90 FINE ART COLLECTOR SPRING 2018
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