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MAIL 2801 Richmond Road, Suite 38 Texarkana, Texas 75503 OFFICE 911 North Bishop Street, Building C, #102 Texarkana, Texas 75503 (903) 949-6886 letstalk@txkmag.com www.txkmag.com
Texarkana Magazine is a multi-media publication showcasing the Texarkana area and is designed and published by Cardinal Publishing, LLC. Copyright 2022
TEXARKANA MAGAZINE MONTHLY SECTIONS Business + Politics Community + Culture Sports + Entertainment Life + Style SPECIAL SECTIONS August Friday Night Lights September Home Edition November Giving Guide
Why Texarkana Magazine ?
Texarkana Magazine is a multimedia publication engaging Texarkana across all media platforms from the cloud to the coffee table. We are the ONLY FREE LOCAL print publication mailed directly to over 6,800 local households with an average yearly income of $ 75,000. That’s over 17,000+ local consumers every month. We can also be found at local businesses in strategic high traffic locations. When you consider the convenience of print content plus additional digital content, you quickly discover that
Texarkana Magazine is an essential part of any local media buy.
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TEXARKANA MAGAZINE
Who We Serve… The Texarkana Metropolitan Statistical Area is a two-county region encompassing the twin cities of Texarkana, Texas and Texarkana, Arkansas, and the surrounding communities in Bowie County, Texas and Miller County, Arkansas with a combined population of 148,761 . SOURCE: Census Bureau 2019
37,167 AGE 40-59
38,356 AGE 20-39
35,110 AGE 60+
WHITE COLLAR WORKERS
ATTENDED COLLEGE
HOMES VALUED OVER $150,000
HOME - OWNERS
$ 2.1 BILLION DOLLARS SOURCE : https://www.ci.texarkana.tx.us/DocumentCenter/View/1305/Texarkana-TX-AR-MSA-Community-Profile-PDF TOTAL CONSUMER SPENDING PER YEAR
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#txkmag
Texarkana Magazine is everywhere our audience is, and your business can be, too. Partner with us to take advantage of our social media platforms by submitting posts for upcoming events, giveaways, specials and local news important to our community.
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TALK TUESDAY EMAIL
Talk Tuesday is our weekly digital correspondence. Impressive 44% open rate verses the industry average of 9.7% 52% Desktop users • 47% Mobile users *Source: Constant Contact Analytics
EMAIL PLACEMENT
MONTHLY
TOP PREMIER PLACEMENT TOP BELOW TM LOGO BELOW FIRST STORY BELOW SECOND STORY
$ 600 $ 350 $ 250 $ 200 $ 150
FEATURED SPONSORED STORIES starting at $ 550 ad in Weekly Story $ 150/week STANDARD SIZE AD 3333 x 842 pixels
BOTTOM
WEBSITE www.txkmag.com SECTION PAGES Business + Politics
Community + Culture Sports + Entertainment Life + Style Faces + Places
WEB
MONTHLY
$700 $550 $500 $400 $350
HOMEPAGE TOP BILLBOARD (5 SPOT LIMIT)
HOMEPAGE LEADERBOARD
HOMEPAGE POP OUT/SNEAKER
HOMEPAGE PREMIUM SIDEBAR
HOMEPAGE STANDARD SIDEBAR
$300 $200
SECTION PAGE TOP BILLBOARD
SECTION PAGE DISPLAY
STANDARD GOOGLE AD SIZES
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TEXARKANA MAGAZINE
Direct Mailing to over 6,800 local households and businesses on both sides of the state line reaching 17,000+ consumers
Over 50%
16% are 65+
Average Income Over $ 75,000
18-65 age group
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PUBLICATION DATE first business day of the month
WxH (inches) see below see below 7.375 x 7.25 4.83 x 9.75 7.375 x 6.375
PRICE $ 2,200 $ 1,155
2-PAGE SPREAD
FULL
COVER Page 3
3/4
$ 990 $ 935 $ 935 $ 715 $ 715 $ 605 $ 605 $ 440 $ 440 $ 385 $ 330
$ 1,485 $ 1,540 $ 1,485 $ 2,200
Inside Front Cover Inside Back Cover
2/3 VERTICAL
2/3 HORIZONTAL
Back Cover
1/2 VERTICAL
3.5 x 9.75
SPECIAL Editorial (right)
1/2 HORIZONTAL
7.375 x 4.75 3.5 x 6.375
$ 1,350 $ 1,350 +10%
1/3 VERTICAL
Full Page Split (2/3+1/3)
Placement
1/3 HORIZONTAL
7.375 x 3 3.5 x 4.75
1/4 VERTICAL
Ad design services and full color included on all ad sizes and contracts. All prices shown are per issue.
1/4 HORIZONTAL
7.375 x 2.25
1/6 1/8
3.5 x 3
CLOSING DATES & DEADLINES SPACE RESERVATIONS ad reservation deadline… 1 ST OF THE MONTH AD BUILD MATERIALS ad build materials deadline… 7 TH OF THE MONTH CAMERA READY ADS camera-ready ads deadline… 10 TH OF THE MONTH
3.5 x 2.25
BLEED
WxH (inches)
PRICE $ 1,155
FULL PAGE
ad size (keep information within 1 inch of margins)
8.875 x 11.375 (7.875 x 10.375)
2 PAGE SPREAD
$ 2,200
FINAL AD DEADLINE 10 TH OF THE MONTH! 17.25 x 11.375 (16.25 x 10.375) (keep important information out of 1 inch in center) *cannot guarantee exact alignment ad size (keep information within 1 inch of margins)
REQUIREMENTS Full page, covers and spreads, keep live matter 1/4” from all trim edges. 1/4” bleed on all sides. Art must have a resolution of 300 dpi. Color must be CMYK. Digital files only. High resolution PDF preferred. We also support eps, pdf, tiff or jpeg. Email your materials to txkmagads@gmail.com or ask about our cloud upload. LEGAL Advertising copy, contracts and orders are subject to publisher’s acceptance. Publisher reserves the right to reject or cancel any advertisement not conforming to editorial or graphic standards of Texarkana Magazine . Changes or cancellation not accepted after deadlines. Publisher reserves right to repeat the last printed ad.
PRINT UPLOAD OCCURS ON THE 15 TH OF THE MONTH. NO CHANGES AFTER THAT DATE.
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DIGITAL+ Programmatic Display Advertising
TACTICS • Site retargeting • Audience extension targeting • Competitive geo-fencing • Geo-targeting zip codes • Household-level targeting • Keyword Targeting INCLUDES 5 AD SIZES 300x250 160x600 OUR COMMITMENT TO YOU • Flawless Execution • Complete Transparency • Tracking & Reporting • 300x50 320x50 728x90
1. EXPAND YOUR REACH WITH OUR PROPRIETARY DEMOGRAPHIC DATA We serve your ads to people based on geography, demographics, and hobbies/interests. Example: age, income, gender, education, consumer finance, hobbies, etc.. We curate the perfect profile for your campaign.
EXAMPLE Reach them when they are reading lifestyle content.
2. EXPAND YOUR TARGETING USING GEO-FENCING
When a potential customer walks into a geo-fence, we flag their mobile phone so that we can serve your ad on their devices. Geo- fences can include competitor’s locations or places of interest.
3. EXPAND YOUR REACH WITH KEYWORD RETARGETING
EXAMPLE Reach them when they are checking the weather.
On-going Servicing and Support
Ads are targeted to people searching keywords related to your business. After their search, they will see your ads across the web.
• •
Local Expertise Proactive Campaign Optimization
4. EXPAND YOUR REACH WITH WEBSITE RETARGETING
After a user has visited your website, they are flagged. Then, the user is served your ads on sites they visit.
EXAMPLE Reach them when they are playing their favorite game
EXAMPLE Reach them when they are checking sports scores.
MONTHLY IMPRESSIONS MONTHLY INVESTMENT MIN. 6 MONTH BUYS 95,000 $ 1,045 $ 6,270 50,000 $ 550 $ 3,300 35,000 $ 385 $ 2,310
The Right MESSAGE to Right PERSON at the Right TIME!
2801 RICHMOND ROAD, SUITE 38 • TEXARKANA, TEXAS 75503 • (903) 949-6886 • letstalk@txkmag.com • www.txkmag.com
TEXARKANA MAGAZINE
DIGITAL+ Business Listings and Review Monitoring
$ 199 per month 12 month minimum contract LISTINGS MANAGEMENT •
Sync your business listings with all relevant directories and navigation services.
•
Monitor and report progress on your listing exposure across the web.
REVIEW MONITORING •
Report all reviews, with proactive push notification – for your immediate action.
•
Canned responses for both good and bad reviews, to ensure your reputation is maintained online.
EXPANDED REPORTING •
Receive notifications monthly or weekly about the overall health of your business’ reputation.
MONTHLY IMPRESSIONS MONTHLY INVESTMENT MIN. 6 MONTH BUYS 61,000-75,000 $ 1,800 $ 10,800 45,000-60,000 $ 1,450 $ 8,700 35,000-44,000 $ 1,050 $ 6,300 25,000-34,000 $ 800 $ 4,800 15,000-24,000 $ 450 $ 2,700 8,000-14,000 $ 225 $ 1,350 PAID SOCIAL AWARENESS ADS Awareness ads help you reach people who are most likely to remember your ad and help improve brand recall. • Geo-target to match your print distribution. • Avoid ad spend on people who don’t live or frequent your service area. • Drive specific actions with call-to-action buttons.
2801 RICHMOND ROAD, SUITE 38 • TEXARKANA, TEXAS 75503 • (903) 949-6886 • letstalk@txkmag.com • www.txkmag.com
TEXARKANA MAGAZINE
RASTER • Pixel Based • Best for Photographs • More Accessible and Shareable • Large File Sizes VECTOR • Curves & Lines • Best for Logos, Type & Designs • Less Accessible & Shareable • Smaller File Sizes How to look your best in print.
How can I figure out the DPI of an image? On a Mac Right-click on an image. Select “Get Info.” Under the “More info” tab, look for Dimensions. You should see a number like 1024 x 768 (some number x some number). These numbers show the number of pixels in the image (width x height) On a PC Right-click on an image icon. Select “Properties.” Click the “Summary” tab in the properties window. You’ll see values for the Width, Height, Horizontal Resolution and Vertical Resolution. So, if you want to print an image that is 1024 × 768 you need to divide each value by 300 to see how many inches you can print at 300 dpi. 1024 ÷ 300 = 3.4133” (width) 768 ÷ 300 = 2.56” (height) So, you could print a 1024px × 768px image at 300 dpi at a size of 3.4133” × 2.56”—any bigger than this, and you risk the image becoming pixelated. Sure, you can enlarge the image a teeny, tiny bit beyond this size, if you need to, but it’s best if you don’t. You also need to take into account whether or not you need to crop the photo and enlarge it.
Raster Images Raster, or bitmap, images consist of tiny squares called pixels. These pixels contain bits of color and, when combined, they build images. The more pixels in an image the higher the quality, and vice versa. When you zoom in on an image, the pixels become more apparent while the details of the image become blurry. Notice how the edges of the pattern below become pixelated and jagged when magnified. This is a key indicator of a raster-based image. Obvious pixels make an image look unprofessional and unsightly. As a rule of thumb, it’s best to only downsize a raster image to avoid heavy pixelation.
Vector Images Vectors use a different approach to image renderings. They’re made of paths and curves dictated by mathematical formulas. Due to their algorithmic makeup, vectors are infinitely scalable, and remain smooth and crisp even when sized up to massive dimensions. Even when scaled to substantial proportions, this pattern below remains clean and exact. Elements like fonts render the same way—when sized up or down, they retain their quality.
File Formats for Vector Images .ai (Adobe Illustrator document) .eps (Encapsulated PostScript) .svg (Scalable Vector Graphic) .pdf (Portable Document Format; only when saved from vector programs)
File Formats for Raster Images .tiff (Tagged Image File Format) .psd (Adobe Photoshop Document) .pdf (Portable Document Format) .jpg (Joint Photographics Expert Group) .png (Portable Network Graphic) .gif (Graphics Interchange Format) .bmp (Bitmap Image File)
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