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ON THE MOVE CORGAN EXPANDS LONDON PRACTICE, HIRES INTERIORS STUDIO LEADER Global architecture and design firm Corgan announced that Doua’a Abdulhadi has joined the firm as the London Interiors studio leader and an associate principal. With more than 13 years of international experience across Europe, the Middle East, North Africa, and the United States, Abdulhadi brings a wealth of expertise in architecture and interior design that will bolster the firm’s growth in the United Kingdom. “For years, clients have asked us to lead design projects in London, so we are responding to that need by expanding our design services in the U.K. Doua’a’s rich, globally informed design perspective makes her a perfect fit for our growing firm,” said Lindsay Wilson, Corgan’s president and Interiors sector leader. “Designing as a collaborative team is her philosophy, and her approach to design excellence is grounded in building strong relationships with clients, ensuring a deep understanding of their needs and consistently delivering authentic, innovative spaces. She is a great fit for Corgan’s culture – how we work as a design team and how we work with our clients.”

Abdulhadi’s design portfolio includes residential, hospitality, and workplace design projects. After helping to lead landmark design projects across the Middle East and North Africa, Abdulhadi moved to London where she has provided expertise to blue-chip clients in the U.K. and Europe with a focus on human-centric and sustainable design, leaning into her degree in architecture and WELL AP accreditation. “Corgan’s London office is thriving, and I couldn’t be more excited to join such a firm that is so committed to high design and innovation,” said Abdulhadi. “The workplace is always evolving, and Corgan’s agility allows us to proactively adapt and provide service that exceeds client expectations.” extraordinary Ranked the fourth-largest architecture firm in the United States, Corgan also ranks No. 6 overall in Interior Design Magazine’s giants of design and No. 7 for office design. Corgan’s workplace and interiors portfolio includes the headquarters for Keurig Dr Pepper, PMG, Toyota North America, State Farm, State Street, and more. The firm has also worked with Autodesk, Citi, Common Desk, Indeed, JPMorganChase, Peloton,

Stream Realty, Transwestern, Wells Fargo, and Zillow. Founded 86 years ago, Corgan provides full architectural design services and is known for its research and data-driven insights that inform designs. Corgan is consistently ranked in the top five architecture firms and was recently named the 2024 “Firm of the Year” by the American Society of Interior Designers. Corgan is an employee-owned architecture and design firm with 18 locations and more than 1,000 team members globally. The firm, ranked as the No. 4 architecture firm by Building Design + Construction, works with clients in a variety of sectors including aviation and mobility, data centers, education, health, mixed-use, multifamily, office, and workplace. Founded in 1938, Corgan has developed a strong reputation for agility in design by anticipating marketplace changes and leading clients to thoughtful, data-driven design solutions. Its research insights and design expertise empower the organization to foresee emerging changes and develop solutions that minimize risk, create flexibility, and maximize longevity.

showcasing a direct correlation between our defined culture and employee satisfaction. We recognized the importance of not keeping our culture statement to ourselves. It has become a key element in our recruiting efforts, client meetings, and proposals, serving as a source of pride and a testament to our shared values. ■ Maintaining momentum. As we reflect on this journey, it’s clear that defining and actively promoting a culture isn’t a one-time effort. It requires consistent engagement and commitment. We’ve learned that open communication and camaraderie among team members are crucial for fostering a supportive environment. Defining and nurturing a strong culture can transform an organization. By involving our team in the process and continuously reinforcing our values, we have seen tangible results: reduced turnover, increased revenues, and enhanced profitability. If you want to elevate your organization, take the time to define your culture, engage your team, and make it a central part of your operational strategy. The rewards are well worth the effort. Carlo Lebron, PE, is a senior vice president and the business unit director of the Southeast Business Unit for SCS Engineers. Connect with him on LinkedIn.

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its purest form. From this process emerged our culture statement: “Trust, Care, Grow.” This statement was simple, memorable, and resonated with the sentiments expressed in the survey. ■ Validating our culture statement. To ensure this message truly captured our essence, we conducted a follow-up survey. The feedback confirmed that “Trust, Care, Grow” encapsulated our culture perfectly. This statement became our guiding principle, a tangible goal for all employees to strive toward. We officially launched our culture statement during an all-business unit meeting, integrating it into our internal communications. Now, at the beginning of each meeting, we dedicate a “culture minute” where team members share stories that exemplify our values in action. This practice reinforces our commitment to living out our culture daily. ■ Recognizing the impact of our cultural shift. The results of this cultural recalibration have been striking. Since implementing the “Trust, Care, Grow” framework, our financial performance has reached record levels, employee retention has improved significantly, and morale is at an all-time high. In fact, our turnover rate has decreased by more than 5 percent year-over-year,

THE ZWEIG LETTER FEBRUARY 3, 2025, ISSUE 1571

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