A Change For The King’s Business This is to announce that plans are now underway to completely reorganize The King’s Business magazine after the next issue. It is thought that this reorganization, under the direction of Mr. A1 Sanders, will bring about a magazine that is closer to the policy and aims of The Bible Institute of Los Angeles. For the past 5^2 years the magazine has been under the direction of Lloyd Hamill. During this time circulation has gone up 35% (over 1,000 new subscribers have been added the past six weeks alone) and advertising revenue has more than tripled. However, it is felt that circulation will grow faster if the content and style of the magazine are brought more into line with the BIOLA viewpoint. In keeping with this, the managing editor and all of his adver tising and editorial staff are being replaced. The King’s Business should have a great ministry ahead. Let us know how you like this improvement in the months to come under the leadership of BIOLA’s Vice President, Mr. A1 Sanders.
The King's. Business/September 1958
9
Made with FlippingBook Online document