Housing-News-Report-July-2017

HOUSINGNEWS REPORT

MY TAKE

Walk your potential private lender through your Money Magnet pitch book you created and ask them at the end, “Do you know anyone who might be interested in learning more about this?” This is the Exclusion Mentality and leaves them thinking, “what about me?”

6 Send out a monthly physical mailer: remember, marketing is sales in print and your overall goal is to be everyone’s top-of-mind real estate reference. Sending a monthly reminder mailer will help with this. 7 Email a “Deal of the Week”: we send out a Funding Opportunity email every Monday to our network to showcase our newest funding opportunities and what we’re working on. 8 Follow up with a phone call: 4 to 6 days after the physical mailer hits the addresses. 9 Set up an appointment: face- to-face appointments are crucial to this business. Set your meetings at a

12 Gain commitment: once you gain their trust, you can start the rollover process of the IRA, locate a good deal and make offers and have a real estate agent craft a sample note and mortgage with your name on it so they can see what the paperwork will shape up to look like. These are the 12 steps that I have done over and over and over. Some people are going to say, “Well, you can raise money because you are Josh Cantwell.” I wasn’t Josh Cantwell, the real-estate guy, and then I started raising money. I raised money when I was on my deathbed surviving from cancer. I raised money in 2004 when I was leaving the

local coffee shop or sit in the bar of a high-end restaurant for happy hour, depending on what time of day you’re meeting. 10 Hold Money Magnet Meetings: this is education-based selling. Walk your potential private lender through the Money Magnet pitch book you created and ask them at the end, “Do you know anyone who might be interested in learning more about this?” This is the Exclusion Mentality and leaves them thinking, “what about me?” 11 Follow-up meeting or phone call: this usually includes answering any questions your potential private lender may have.

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JULY 2017 | ATTOM DATA SOLUTIONS

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