LEARN AND GROW WITH A PROFESSIONAL ASSOCIATION YOU’RE NOT ALONE
NETWORKING AND MENTORSHIP Why reinvent the wheel when you can adapt it with a mentor? Associations connect you to leaders who have stood where you are standing and succeeded. You can learn a lot from their failures, wisdom, and guidance. You can also connect with peers in your position and bounce ideas off of them. You won’t have to worry about competitors “stealing” your processes, and you have an honest, go-to support team to help you refine them before presenting them to your team. PERSONAL DEVELOPMENT AND GROWTH A business is only as good as the leader managing it, and all business leaders have room for improvement. An association can give you the tools to get there. And as you continue to learn, you’ll discover personal and professional areas that can be further refined. This personal development only makes you and your business stronger. Are you still not convinced you should join an association? Think of it this way: Your competitors could be growing through their involvement in an association while you remain stagnant. Push forward and connect with your peers today.
Business is competitive by nature. If competitors didn’t push our favorite brands to be better, they may not even exist. Our technology options would be limited without Apple’s ingenuity. Shipping options would be limited without UPS or FedEx. And access to our favorite athletic gear would be more limited if no one was pushing the top brands like Nike to innovate. Competition fuels our greatest inventions, but behind every great leader or business is a core network of like-minded people and innovators supporting them. Professional associations connect business leaders to fellow innovators in their industry without competition from local rivals. These organizations offer many benefits and little risk to business leaders looking to grow. If you haven’t yet joined a professional association, these three benefits just might get you to change your mind. EDUCATION AND RESOURCES Google is great for a quick answer, but when you need to learn something more nuanced, a simple internet search won’t cut it. Professional associations offer tailored, more in-depth help and resources like industry-specific training and webinars, how-to guides, and coaching. From peer advice and education to scholarly studies and reviews, associations act as a library of information for your industry.
ARE YOU SPENDING TOO MUCH ON GOOGLE ADS? 2 STRATEGIES WE USE TO BRING DOWN OUR CLIENTS’ COST PER CONVERSION
Last November, our team took on a new client who was spending way too much money on Google Ads. This is a common problem for elective medical practices. As you know firsthand, surgeons are experts in the operating room, but digital marketing is another beast. Unless you’re a professional, it can be difficult to know how much to spend and whether your marketing is effective. Between January and July of 2019, this client had spent a whopping $100,135 on Google Ads and gotten 173 conversions. That’s a cost of $577 per conversion — which is insanely high! We’d be the first to tell you that Google Ads is an important investment. Done property, it’s one of the best advertising mediums out there and can help you grow your practice predictably and consistently. But, you do NOT have to spend that much to get the benefits. Before coming to us, the client was doing two things wrong. First, they weren’t accurately tracking their conversions on their website. They didn’t know exactly where their new patients were coming from, so they kept pouring money into Google Ads, hoping that was the source. Second, they didn’t have good conversion tools in place to take advantage of the clicks their Google Ad spending generated. That meant a lot of leads were falling through the cracks, even as they overspent. In our Clinic Marketing System course, we teach strategies for
overcoming both of those hurdles. Using them, we helped this client put tools in place on their website to accurately measure their conversions, like a self-test, pricing request, and virtual consultation scheduler (read more about that on Pg. 3). We also helped them find a new way to track how their ads were performing. This made it easy for the client to identify which ads were most effective and leave the duds behind. The results were incredible! Between January and July of 2020, this same client spent just $70,699 on Google Ads for a mind-blowing 1,378 conversions. With the help of our strategies, their average cost per conversion dropped to $51, and their cost per click fell almost 50% — even in the middle of a pandemic! Not only did they save $30,000, but they also got almost eight times more business while doing it. That’s the power of the Clinic Marketing System.
Spending on Google Ads
Spending per Conversion
$577
$100,135
$70,699
$51
2
www.clinicmarketingsystem.com
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