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Michael’s 15 Minutes of Podcast Fame
Join a Professional Association and See Your Business Grow 2 Ways to Bring Down Your Cost Per Conversion
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Take Your Online Scheduling to the Next Level
2 College Recruitment Tactics You Can Use in Your Business
HOW UNIVERSITY RECRUITMENT TACTICS CAN GET YOU MORE CUSTOMERS THE OL’ COLLEGE TRY
The COVID-19 pandemic has changed how we do a lot of things, but few institutions have been as shaken by this global event as education. When it comes to college recruitment, universities have had to become creative with their sales techniques for prospective students — and it’s paying off. Here are two pivots universities have made and how you can cash in on the action, according to the American Marketing Association (AMA). COLLEGE TOURS Students typically lead tours throughout the hallowed halls of the university and end with presentations, Q&A sessions, and conversations with experts. Since having to convert to online tours, universities have been able to target a wider demographic. More students can tune into a live tour without having to travel, and administrators and professors who may not have had time for previous tours can offer their expertise with prerecorded presentations. You Try It: Part of landing a sale is connecting with your prospective clients. What better way to do that than introducing what you have to offer in a virtual tour? Create a video of your team walking clients through your process step by step and introduce the prospective clients to your team. People do business with people they like, and
when you showcase your culture on video, clients will feel that connection, even if they can’t be there in person. DIRECT MAIL CAMPAIGNS With more people at home and school platforms converting to the digital sphere, universities have a greater opportunity to directly target students. In the past, mailers would typically hit the junk pile at parents’ homes. However, universities are using this opportunity to improve the design of their materials and mail out more appealing brochures and other packets they’d typically hand out on campus. You Try It: Mail has become more important than ever, but you need to stand out in a direct mail campaign. Play with the design of your typical mailers and consider adapting your e-newsletter to a print one. As Texas A&M’s director of social media Krista Berend explained in a June 2020 AMA article, “Our world is dominated by screens.” Engaging with your clients through the mail that goes directly to their homes — without targeted ads drowning out your message — is a much more intimate way to grab their attention. You can learn other recruitment tactics at AMA.org.
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