118 | Research and Innovation
ALIGNING RESEARCH WITH SOCIETAL NEEDS
Impactful Tourism Research of National Significance During the period, the Department of Management Studies, Faculty of Social Sciences engaged key local tourism stakeholders to conduct impactful tourism related research on their behalf. The research produced is detailed below. • Research was produced on tourism carrying capacity and sustainability. It was conducted on behalf of the Ministry of Tourism and International Transport, and sought to assess the carrying capacity of the Barbados tourism industry with a view of driving sustainability and tourism best practice. • Survey research was conducted for the Barbados Tourism Marketing Inc (BTMI) to examine the motivational factors and attitudes of Barbadians toward the domestic tourism market. The data collected from the survey was used to product customer segments to guide recommendations regarding changes and opportunities for improvements in the Barbados domestic tourism market. • Students of the Tourism and Hospitality Management graduate programme engaged the Barbados Tourism Marketing Inc (BTMI) in a Niche Assessment to identify and develop new product niches or expand the existing ones in Barbados to strengthen the competitiveness of the Barbados tourism product offerings. Undergraduate tourism students also guided a debate on “Should Vaccination be Mandatory for Hotel Workers?”. This was in response to businesses in the tourism and hospitality industry encouraging employees to take the COVID-19 vaccine through incentives or if they wished to retain their jobs and return to work. This debate stimulated discussion around a current and controversial topic.
Tourism related research produced by the Department of Management Studies, Faculty of Social Sciences on behalf of the BTMI and the Ministry of Tourism and International Transport
THE UNIVERSITY OF THE WEST INDIES CAVE HILL CAMPUS ANNUAL REPORT TO COUNCIL 2021/2022
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