Ideal Standard September 2023 Brochure

Design that inspires, collections that deliver

Our heritage, innovation and expertise have given birth to collections made for modern living. Collections that inspire, that expand possibility. Geometric or organic, classical and contemporary, and with products in all categories and colours, we offer you limitless opportunities for self expression. Discover our bathroom collections, including minimalist Strada II, the light Connect Air, the modern, versatile Tesi. Or look further and explore the Atelier Collections

and you’ll understand the potential to build something totally yours and absolutely unique. Aimed at fostering the process of creation, the innovation and simple beauty within Atelier support you on both your personal design journey, and the realisation of timeless projects. Wherever you choose to begin, you will find us working at the intersection of technology, creativity and people - empowering you to surround yourself with beauty at every turn.

An historical advertising campaign. Prestigious Artists and graphic designers such as Fritz Fricker, Pino Tovaglia, Ezio Bonini and Enrico Ciuti used to work for Ideal Standard.

Above: “A series of small dimensions, but with an essential shape intended for the general public”. With these words, the architect and designer Achille Castiglioni presented Linda in 1977. To the right: An historical advertising campaign.

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IDEAL STANDARD

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