Sample Reach 360 Brand Report

Data Analysis and Summary Report for the Brand Called: Jeannine Lewis Creation Date: 3/15/2017

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Table Of Contents _________________________________________________________ Tips for getting the most from this analysis

1. Big Picture Analysis

2. Consolidated Data

3. Category of Respondent Results

4. Value Assignment

5. Self Survey Comparison

6. Prioritized Results

7. Commitments

8. Summary Data

9. Resources

10. Glossary

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_________________________________________________________ This analysis and report is meant to be interactive. Our system can parse, organize and consolidate the data, but only you can give it value and take action as a result of having completed this survey. Therefore, throughout this report you will find questions for you and places for you to enter your thoughts alongside our analysis. If you're working with a coach, he/she will be able to ask you other questions and evaluate the results of this survey in the context of your work together. 360Reach Certified Coaches have been specifically trained to deliver even greater insights into these results. Most importantly, at the end of this report, youll find a place for you to make five commitments to yourself as a result of what you have learned. We strongly recommend that you make commitments and that you print the page with your commitments and post it somewhere where you will see it often.If you used the commitments feature in 360Reach and are receiving regular reminders of your commitments, you can skip this step. Tips for Getting the Most

Congratulations on completing your 360Reach personal branding survey and obtaining this detailed, interactive analysis.

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1.Big Picture Analysis _________________________________________________________ This big picture analysis provides a high-level understanding of the data you received. Included in this section: 1] Response Rate 2] Percentage of Responses by Category of Respondent

This part of the analysis provides a birds-eye view of the feedback you received.

Response Rate

The response rate shows what percentage of your respondents provided feedback in response to your request. The average response rate is 40%. # of responses received:22 # of requests sent: 1280

Your response rate was: 2%

When your response rate is below the average, it could mean that you requested feedback from very busy people, your respondents used spam blockers or other systems that prevented them from receiving your request for feedback, or you asked a lot from these people and they were unwilling to take the time necessary to give you feedback. ----------------------------------------------

% of responses by category of respondent

Category of Respondent

# Of Responses

% Of total

Client

Colleague/Peer

50%

Employee

0 6 0 0 3

Friend/Relative

27%

Manager

0% 0%

Professor/Teacher/Mentor

Other

14%

Questions for you as a part of the big picture analysis:

Were you happy with the number of responses you received?

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How did the process of asking for feedback make you feel?

Why do you think you felt that way?

What were your motivations for taking this survey?

How do you feel about the overall results?

If you are having trouble answering these questions, speak with your coach or mentor.

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2. Consolidated Data _________________________________________________________ In this section of the analysis, we sort through the responses you received looking for themes in the brand attributes and skills that were selected. We consolidate similar brand attributes into 'brand personas' and organize skills into 'leadership competencies.' Please note that not all skills are considered leadership competencies – so please refer to your skills as well to understand how you are perceived externally. This will enable you to cut through the clutter of all this information and focus on just those brand personas and skills with which you were highly associated. After consolidating your data, we have determined that your top ten brand personas and leadership competencies are:

This analysis lets you focus on the key feedback you received, eliminating the feedback that was less significant.

Brand Personas:

Rank

Brand Persona

No Of Combined Responses

1 Expert

14 11 10

2 Structurer 3 Visionary 4 Truth-teller 5 Charmer

9 8 8 7 7 6 6

6 Smiler

7 Evangelist

8 Rock

9 Achiever

10 Confidence Emitter, Driver, Giver, Optimist

Experts are often referred to as bright, intelligent or brilliant. They can be expert in a certain area, but can also be knowledgeable about a lot of things. People respect them for their intellect. Structurers are organized and methodical. They like things that are linear. They prefer to work in an organized environment. They are analytical and have the ability to arrange things in neat and structured ways. Visionaries can always see the big picture. They are energized by what is possible. They look into the future, not the past. Visionaries are strategic. They typically prefer concepts and ideas to facts and details. Visionaries excel at innovating and can become frustrated around more analytical types.

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Truth-tellers are honest. You can count on their sincerity. When they speak, those around them know they can trust what they say. They are less prone to hyperbole or sugarcoating. Some truth-tellers are very frank and direct; others are more diplomatic. In either case, you can always rely on what a truth-teller says. Charmers have a way of making everyone like them. They have an innate ability to ‘charm’ those around them. They are generally likeable characters who can fit into almost any situation. Smilers are naturally happy people. They have a positive outlook on life and are can often see the good side of any given situation. They have a smile for everyone they meet. Smilers are rarely down and their cheerfulness can be contagious. Evangelists exude passion and enthusiasm. They quickly inspire those around them with their fervor. They are typically very loyal to people, brands, ideas, etc. Evangelists can ignite a fire under those around them – compelling them to act. Evangelists’ passion is contagious and they have the ability to get those around them just as excited and energized as they are. Rocks are always there for you. You can always count on them. They have high intentionality and will do what they say they are going to do. Reliability is a core attribute of theirs. Achievers are accomplished. They crave success and have a way of making things happen for themselves and the project at hand. They are often referred to as ‘accomplished’ or ‘overachievers.’ They wear the title “most likely to succeed.” Their achievements are visible to those around them. Confidence Emitters are comfortable in their own shoes. They are self- assured. They exude confidence and often gain the respect of those around them just from the way they are in the world. They are willing to make mistakes. They are often the first people to ask a question or contribute a comment. Confidence emitters are typically very self-aware and are happy with who they are. This is not to say that they are not ambitious or that they are not interested in self-improvement. Drivers are ambitious. They like to get things done. They are driven to achieve a goal. Drivers enjoy directing others to accomplish tasks that are necessary for success. Once they achieve a goal, they are already working on the next goal. Some drivers are driven by competition, others by personal ambition and yet others by common goals. Givers are generous. They derive more pleasure from giving than from receiving. They are typically very thoughtful and considerate of others.

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They are often generous not only with gifts, but with praise, their time and their advice or mentoring. Optimists are positive people. They see the glass as always being half- full and often see the potential for it to be overflowing. Optimists are ‘can-do’ people who do not like hearing ‘it can’t be done.’ They can be seen by some as unrealistic or naïve, but their optimism is often one of their keys to success.

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Leadership Competencies:

Rank

Leadership Competency

No Of Combined Responses

1 Relating 2 Expressing 3 Resourcing 4 Solving 5 Inspiring 6 Visioning 7 Delivering 8 Deciding

19 16 14 14 12 12

8 6

Relating : Meet ing/connect ing wi th const i tuencies (col leagues, employees, customers, supply chain and business partners); building trust, respect. Expressing : Communicating clearly and consistently (listening, speaking, writing, presenting, etc.). Resourcing : Identifying and sourcing needs, opportunities and resources (talent, alliances and funds); appropriately delegating.

Solving : Identifying and resolving problems; managing crisis.

Inspiring : Activating, inspiring, nurturing, empowering and developing others. Visioning : Developing and executing strategy (creating, defining and focusing on the big picture); thinking big/globally.

Delivering : Demonstrating value; delivering quantifiable results.

Deciding : Being decisive, making (tough) decisions; being comfortable in conflict.

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Here are your strengths and weakness and the responses to the projective exercises directly from the feedback.

Strengths: Adaptable

- - - - - - - - - -

Authenticity Calming, assured solutions. Communicates well with others Communication skills Communication skills / Project Management Confidence building Delivering quantifiable results Her Character Her Her focus on team success and willingness to work to achieve

established goals and targets. Her ability to connect with people

- -

Her ability to deal with all types of personalities with incredible grace, perspective, and strength. She truly sees the humanity in everyone. Her ability to engage others I think Jeannine's greatest strength is networking. Inspring and hardworking Organization Passionate She is detail oriented Strategy and Project Management

- - - - - - - - - - - - - - - - -

her big Heart, so loving her engaging persona organization and sourcing

Weaknesses: ? Balancing work and life. Being too critical of herself Coaching Delegation Exertion I think Jeannine gets bored easi ly when a project no longer challenges her.

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- - - - - - - - - - - - - - -

NA None

Not sure Not sure Number crunching Precise Communications She can be generous to a fault. Taking risks (Has the idea and the plan thought out, but sometimes hesitant on making the move Unsure commitment and follow through criticism her big Heart, everyone none observed

proactivity too modest

Responses to Projective Exercises:

If you were a type of car, what car would you be?

A Mercedes Maybach. She's fun, fancy, everyone wants to be around her, but at the end of the day what's under the hood is even sleeker than the outside package. Acura TLX, she is innovat ive wi th the newest features and sophisticated and stylish. Just like the TLX holds its value she does not lower her standards, instead she inspires you to raise your standards. American made SUV because of her extream talents and versabilities BMW BMW - Classy Lady BMW - bright, manipulative(in a good way), wise BMW - reliable, sleek BMW 650i Benz. Classy, stylish and powerful Ferrari; bold and ready to compete to win Honda - reliable Jaguar. Elegant and sophisticated. Lexus, because she is sleek, quality, and enduring

- - - - - - - - - - -

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- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Lexus, expensive yet, full of options Luxury Sports Car - she is refined and sleek Mercedes Benz Mercedes-Benz. She is consistent, impressive, reliable,and stays

relevant. Porsche Porsche Sports car - stylish, bold and fast a luxury car porsche cayenne - highly valued car with a great brand and efficiently gets things done If you were a breed of dog, what breed would you be?

Boxer, because she is tough, resilient, yet freindly Boxer. Dependable, fun-loving, smart, and family-oriented. Chow Doberman Pinscher. Intelligent and keen. German Shepherd - very loyal Greyhound Jack Russell due to her intelligence Labrodor retriever - trust-worthy, dependable and friendly Maltese NA Not sure Pit Bull Poodle show dog - always professionally groomed Rottweiler, she is loyal and teachable. very intelligent Standard Poodle Terrier - a lot of person in a small frame West Highland Terrier, Cute but resourceful boxer - good energy, dialied in, stately and proper n/a not sure.... don't know dogs oh, I can't think of her in canine terms, sorry. poodle

Questions for you:

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Do you see a connection between your brand personas and your skills?

Are the responses to the projective exercises consistent with the brand personas and skills that were identified? For example, if the cars identified were Honda and Toyota and the brand personas identified were reliable, dependable, trustworthy, you will see there is consistency.

If you are having trouble answering these questions, speak with your coach or mentor.

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3.Category of Respondent _________________________________________________________ This analysis is meant to show how your brand is perceived among the different groups in your brand community. We show your top five brand personas, and leadership competencies and top two team roles for each of the categories of respondent. Please note: Refer to the scoring column and give all items with the same score the same weight regardless of where they appear in the table. You wi l l notice that if you have several brand personas, leadership competencies or team roles with the same total rank (in the last position), they will be shown in the table in alphabetical order, separated by commas.

Strong brands have a thread of consistency throughout all their results, regardless of their relationship to the person who provided the input.

Client: 2 out of 22 - 9%

Rank

Brand Personas

No of Combined Responses

1 Charmer, Optimist, Truth-teller 2 Caregiver, Comedian, Confidence Emitter, Expert, One-of-a-Kind,

Persuader, Smiler, Spark, Thrill Seeker

Leadership Competencies

1 Solving

3 2

2 Inspiring, Relating, Visioning 3 Delivering, Expressing

Team Role

1 Care Giver, Project Manager

Colleague/Peer: 11 out of 22 - 50%

Rank

Brand Personas

No of Combined Responses

1 Expert

8 7 5

2 Structurer

3 Driver, Evangelist, Rock, Visionary

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4 Achiever, Gymnast, Truth-teller 5 Charmer, Confidence Emitter, Sage, Smiler

Leadership Competencies

1 Expressing, Resourcing 2 Delivering, Relating 3 Inspiring, Visioning

9 6 5 4 3

4 Solving 5 Deciding

Team Role

1 Leader

4 3

2 Project Manager

Employee: 0 out of 22 - 0%

Rank

Brand Personas

No of Combined Responses

----

Leadership Competencies

----

Team Role

----

Friend/Relative: 6 out of 22 - 27%

Rank

Brand Personas

No of Combined Responses

1 Expert, Giver

4 3 2

2 Creator, Visionary 3 Achiever, Charmer, Evangelist, Judge, Rock, Smiler,

Structurer, Truth-teller

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4 Athlete, Believer, Calmer, Caregiver,

Comedian, Confidence Emitter, Connector, Driver, Extrovert, Fan, Motivator, Optimist, Persuader, Philanthropist, Sage,

Self-starter, Sophisticate

Leadership Competencies

1 Relating 2 Solving 3 Visioning 4 Inspiring 5 Resourcing

7 6 5 4 3

Team Role

1 Leader

3 1

2 Care Giver, Facilitator, Project Manager

Manager: 0 out of 22 - 0%

Rank

Brand Personas

No of Combined Responses

----

Leadership Competencies

----

Team Role

----

Professor/Teacher/Mentor: 0 out of 22 - 0%

Rank

Brand Personas

No of Combined Responses

----

Leadership Competencies

----

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Team Role

----

Other: 3 out of 22 - 14%

Rank

Brand Personas

No of Combined Responses

1 Giver, Motivator, Smiler, Spark,

Structurer, Visionary

2 Assertor, Athlete,

Charmer, Comedian, Confidence Emitter, Connector, Expert, Gymnast, Judge, Optimist, Sophisticate, Truth-teller

Leadership Competencies

1 Expressing, Relating

4 2 1

2 Resourcing

3 Deciding, Delivering, Inspiring, Solving

Team Role

1 Motivator 2 Facilitator

2 1

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Self

Client 2 out of 22 - 9%

Colleague/P eer 11 out of 22 - 50%

Employee 0 out of 22 - 0%

Friend/Relati ve 6 out of 22 - 27%

Manager 0 out of 22 - 0%

Professor/Te acher/Mento r 0 out of 22 - 0%

Other 3 out of 22 - 14%

Truth-teller (2) Optimist (2) Charmer (2) Caregiver (1) Comedian (1) Confidence Emitter (1) Smiler (1) Thrill Seeker (1) Expert (1) Spark (1) One-of-a-Kind (1) Persuader (1)

Expert (8) Structurer (7) Rock (5) Driver (5) Visionary (5) Evangelist (5) Truth-teller (4) Achiever (4) Gymnast (4) Smiler (3) Sage (3) Confidence Emitter (3) Charmer (3) Creator (2) Comedian (2) Mover (2) Competitor (2) Self-starter (2) Optimist (2) Judge (2) World Citizen (1) Sophisticate (1) Calmer (1) Extrovert (1) Persuader (1) Caregiver (1) Ambassador (1) Fan (1) Motivator (1) Entrepreneur (1) Backgrounder (1) Spark (1) Expressing (9) Resourcing (9) Relating (6) Delivering (6)

n/a

Expert (4) Giver (4) Creator (3) Visionary (3) Rock (2) Smiler (2) Truth-teller (2) Achiever (2) Charmer (2) Judge (2) Evangelist (2) Structurer (2) Driver (1) Sage (1) Comedian (1) Confidence Emitter (1) Athlete (1) Sophisticate (1) Calmer (1) Connector (1) Self-starter (1) Extrovert (1) Persuader (1) Caregiver (1) Fan (1) Philanthropist (1)

n/a

Visionary (2) Giver (2) Smiler (2) Motivator (2) Spark (2)

Brand Personas

Structurer (2) Truth-teller (1) Sophisticate (1) Charmer (1) Assertor (1) Expert (1) Connector (1) Gymnast (1) Optimist (1) Comedian (1) Judge (1)

Confidence Emitter (1) Athlete (1)

Optimist (1) Motivator (1) Believer (1)

n/a

Solving (3) Relating (2) Inspiring (2) Visioning (2)

n/a

Relating (7) Solving (6) Visioning (5) Inspiring (4)

n/a

Expressing (4) Relating (4) Resourcing (2) Deciding (1)

Leadership Competencies

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Self

Client 2 out of 22 - 9%

Colleague/P eer 11 out of 22 - 50%

Employee 0 out of 22 - 0%

Friend/Relati ve 6 out of 22 - 27%

Manager 0 out of 22 - 0%

Professor/Te acher/Mento r 0 out of 22 - 0%

Other 3 out of 22 - 14%

Visioning (2) Expressing (1) Delivering (1)

Delivering (6) Inspiring (5) Visioning (5) Solving (4) Deciding (3) Developing (2) Leader (4) Project Manager (3) Administrator (2) Doer (1) Facilitator (1)

Inspiring (4) Resourcing (3) Expressing (2) Deciding (2) Evaluating (1) Leader (3) Care Giver (1) Facilitator (1) Project Manager (1)

Deciding (1) Inspiring (1) Solving (1) Delivering (1)

Care Giver (1) Project Manager (1)

n/a

Motivator (2) Facilitator (1)

Team Role

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Questions for you:

Was there consistency among the different groups of respondents?

Where was there congruence and where was there none (with which brand personas, skills, etc.)?

If there are differences among the groups, why do you think that is?

If you are having trouble answering these questions, speak with your coach or mentor.

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4.Value Assignment _________________________________________________________ This data is provided so you can evaluate the brand personas that were associated with you and determine which are emotional and which are rational. Rational brand personas are those that are valuable and foundational to doing what you do. Examples of rational brand personas are 'truth-teller' and 'rock'. Rational brand personas are essential. No one will consider you for a job or hire you as a consultant without a base of solid rational brand personas. Emotional brand personas are those personality characteristics that get people interested in you. They make you attractive and get people to want to know you. Examples of emotional brand personas are 'world citizen', 'optimist' and 'performer'. Emotional brand personas that differentiate you from your peers and are relevant and compelling to your target audience and will help you stand out and reach your career or business goals. Further clarification on Emotional and Rational The categorization of brand personas between emotional and rational can be different depending on your job title and goals. For example, creator is most often an emotional brand attribute. Being creative is interesting and appealing. But if you are an Art Director at an advertising agency, 'creator' is more of a rational brand persona because you absolutely need to be perceived this way to hold this position. Conversely, truth-teller is typically a rational brand persona. But for Finance Directors these days following the accounting scandals of many companies, being a truth-teller could be an emotional brand persona. If you have a rational brand persona that is incredibly strong, it makes you stand out. If you are the MOST honest person or the MOST ethical, this can also be emotional because it differentiates you by the degree to which you are associated with those underlying attributes. As you can see, there is no hard and fast rule for determining which of your brand personas are emotional and which are rational. You will need to look at the data in the context of your goals, your peers and the people who are making decisions about you and make up your own mind.

In this part of the analysis, we show you how to assign value to your resuts.

Heres a reminder of your top ten brand personas. Decide which are emotional and which are rational for you:

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Top Ten Brand Personas Emotional or Rational?

Expert Structurer Visionary Truth-teller Charmer Smiler Evangelist Rock Achiever Confidence Emitter, Driver, Giver, Optimist

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5. Self Survey Comparison _________________________________________________________ This analysis shows how you see yourself relative to how others see you. This data is extremely important because it shows the congruence (or lack thereof) between your authenticity and how you are seen in the world. Below you will see the ‘self versus others’ comparison of brand personas, leadership competencies and team roles. You will see items that are congruent highlighted in red.

There may be fewer or more than ten brand personas/five leadership competencies listed here. This happens when:

The attributes/skills selected were combined into a smaller number of brand personas/leadership competencies; Some of the attributes were written in and they are not listed as brand personas (refer to your summary or self survey summary to see these attributes); or Multiple brand personas/leadership competencies received the same score and therefore have the same ranking (and are listed together). You have not carried out the Self Survey

In this part of the analysis, we show you the similarities and differences between your self survey and the consolidation of input from your respondents.

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6.Prioritized Results ______________________________________________________ Now you must make a determination as to what brand personas and Leadership competencies will help you reach your goals. Look back at all the data in the previous six sections of this report and make a list below of those brand personas, leadership competencies and strengths that are:

This data is meant to help you make priorities that will support your career or business goals.

1. 2. 3.

Authentic to you Differentiating from your peers Relevant and compelling to the people who will help you expand your success

Brand Personas

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Leadership Competencies

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Team Role

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Questions for you:

How can you incorporate your strengths, competencies and personas into what you do every day?

Also take a look at the weaknesses that were identified. Will any of these weaknesses get in the way of your success? If so, what do you need to do to eliminate this weakness (i.e. take a class, hire a career coach, talk to your mentor).

Whats the one most important insight your have gained from this survey?

If you are having trouble answering these questions, speak with your coach or mentor.

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7. Commitments ______________________________________________________ This section of the report allows you to make commitments to yourself. If you used "Make commitments to yourself based on your results" from the 360Reach Main Menu, you need not document your commitments here. The commitments that you entered into 360Reach will be sent to you at the frequency you requested How will you use this data to increase your success and fulfillment? How will you express your brand personas? What actions will you take to build an even stronger reputation around what you have learned? How will you use your strengths to advance your career or business? What changes do you need to make to diminish or eliminate weaknesses?

This data is interesting, and when you take action on what you have learned, it becomes valuable.

Now, think about the five most important actions you will take as a result of this survey and document them below:

Commitments :

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(Post this page where you will see it often as a reminder of the commitments you made to yourself.

Congratulations, having completed this 360Reach Survey and reviewed this analysis, you have taken a major step in your career or business advancement.

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8.Summary Data _________________________________________________________ Here is your complete summary of raw data.

Summary data

Attributes:

Intelligent (10) Strategic (7)

Organized (10)

Honest (7)

Cheerful (6) Creative (5)

Confident (6) Positive (5) Passionate (4) Ambitious (3) Enthusiastic (3)

This is the raw data that we used to prepare this report.

Likable (6)

Trustworthy (5)

Bright (4)

Reliable (4)

Accomplished (3)

Dependable (3)

Driven (3)

Flexible (3)

Generous (3)

Giving (3)

Quick-Witted (3) Successful (3)

Sassy (3)

Sophisticated (3) Visionary (3) Charming (2) Convincing (2)

Supportive (3) Adaptable (2) Competitive (2) Easygoing (2)

Wise (3)

Collaborative (2)

Dynamic (2)

Funny (2)

Happy (2)

Inspiring (2)

Motivating (2) Pro-active (2)

Outgoing (2) Sincere (2)

Physically Fit (2) Adventurous (1)

Bold (1)

Clear communication (1)

Colorful (1)

Devoted (1)

Diplomatic (1)

Enterprising (1) Methodical (1) Persuasive (1) Self-motivated (1)

Influential (1) Modest (1) Religious (1)

Loyal (1)

Optimistic (1)

Savvy (1)

Socially-conscious (1)

Spirited (1)

Worldly (1)

Skills:

Communicating(liste ning, speaking) (8) Managing projects (7)

Developing ideas (7) Identifying problems (7)

Organizing (content, activities) (6) Delivering quantifiable results (4)

Presenting (6)

Relating to others/Building relationships (6)

Facilitating groups (4)

Inspiring others (4) Prioritizing (4) Building consensus (3) Managing crisis (3) Managing time (3) Meeting/Exceeding success targets (3) Seeing the details (3) Solving problems (3) Brainstorming (2) Establishing thought-leadership (2) Making decisions (2) Managing people (2)

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Motivating (2)

Performing analysis (2)

Public speaking (2)

Running meetings (2) Coaching (1) Delegating (1) Interviewing (1)

Teaching (2)

Team building (2)

Counseling (1) Designing (1) Managing conflict (1)

Creating (1)

Empowering (1)

Managing money (1)

Measuring success (1)

Reporting (1)

Researching (1)

Scheduling (1)

Selling (1)

Sourcing talent/funds (1)

Training (1)

Visioning (1)

Team Role:

Leader (7)

Project Manager (5) Facilitator (3)

Administrator (2)

Care Giver (2)

Motivator (2)

Doer (1)

Comments:

Although I only talked wth Jeannine briefly, I could discern right away she was perfect for helping me get started in resolving my most distressing problem. She handled her role perfectly and guided me through the initial stages of her companies process. I think she did an outstanding job! I have been impressed with your resilience in the times of trouble. While I'm sure you have been hurt inside, outwardly, you did not allow your pain to affect your success elsewhere. I strive to be as strong. Tho she is very good at it, Jeannine is not meant to work for other people. She is a bold and visionary leader whom others aspire to be like. Her talents deserve to be front and center under her own name, rather than credited to a superior or corporation. While I think that she will contribute in all of the ways described above, I believe that her greater gifts lay in her ability to lead. You are an awesome person who gives off positive energy. You can talk with the guys about sports and have fun with the girls doing girly stuff. You are very creative and open minded and don't mind asking for assistance if you need it.

Self Survey Data (as on Summary Page)

You have not carried out the Self Survey

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9. Resources _________________________________________________________ Other Resources from Reach

Video Coaching with Personal Branding Guru, William Arruda Personal-Brand-on-Demand is a comprehensive asynchronous personal branding program for busy executives. It includes:

* Ten on-demand video modules - personal brand coaching with William Arruda * A 360Reach Enterprise personal branding survey with custom report * A comprehensive workbook with exercises that follow the videos * A Personal Brand Master plan to document and track action commitments * Tips, resources, quizzes and other tools to help reinforce and deepen learning This program can be used as a standalone development tool or as part of a comprehensive talent development program - including live workshops, keynotes and/or web seminars. Read more at: www.reachpersonalbranding.com/enterprise/our-offerings/personal-brand-on-demand/

These resources are provided to help you take what you learned in this survey and use it to advance your career or business.

Ditch. Dare. Do! Ditch. Dare. Do! is the quick-start guide and deep-dive instruction manual every executive and employer needs to leverage the power of personal branding. Written by Personal Branding Guru, William Arruda and CEO Coach, Deb Dib, its the definitive - and irreverent - career and corporate success guide for defining, aligning, and living the power of brand! Learn More: http://www.ditchdaredo.com What does Google say about you? Find out with this complimentary Online ID Calculator: http://www.onlineidcalculator.com You are your Google results to those who dont know you personally. Make sure you know what people are learning about you. This free tool helps you understand your current online reputation and gives you tips on how to improve it.

360Reach and Personal Brand Coaching Work with a coach to help you make the most of your 360Reach results or uncover and express your personal brand. You can find the coach who is right for you here http://personalbrandcoaches.com

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10. Glossary _________________________________________________________

Glossary of all terms.

Brand Personas

Term

Definition

Achiever

Achievers are accomplished. They crave success and have a way of making things happen for themselves and the project at hand. They are often referred to as ‘accomplished’ or ‘overachievers.’ They wear the title “most likely to succeed.” Their achievements are visible to those around them. Ambassadors are diplomatic by nature. They know how to get along with others and seek to find common ground. Sometimes they can be seen as political – understanding how to work the system to get things accomplished. Assertors are bold. They are willing to say what they think. They can sometime be thought of as brash, when in fact, they are just confident and direct. Assertors will often tell you what’s on their mind without you having to ask and they are usually willing to ask for what they need without hesitation. Many respect their assertive nature; but others can be turned off by their bold or blunt approach. Athletes are typically healthy and physically fit. They are health-conscious and fit healthful activities into their work day – whether going to the gym, eating healthfully or talking about health and fitness. They see their success having some relation to their physical energy. Backgrounders are humble. They reject praise and prefer not to be visibly recognized for their achievements. They are often high-achievers but prefer to give credit to others rather than take credit for themselves. They are modest and their modesty is quite attractive to those around them. Sometimes their modesty can prevent them from getting the advancement they deserve. Believers are spiritual. They can be religious in the traditional sense or just have a faith in things larger than themselves. They often call on their faith as a way to bolster their confidence and belief that things will work out. Calmers have a sturdy zen-like nature. They are often the calm in the storm and are almost unshakeable. They are easy-going in nature and although they understand the serious side of challenges, they’re rarely ruffled by it. Because they keep a level head even during stressful times, they are valuable members of teams. Caregivers think of others, often before themselves. They are supportive, loving, and empathetic. They enjoy taking care of others and ensuring that those around them are cared for. Caregivers are usually very tuned in to how people around them are feeling and are quick to help out those in need.

Ambassador

Assertor

Athlete

Backgrounder

Believer

Calmer

Caregiver

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Charmer

Charmers have a way of making everyone like them. They have an innate ability to ‘charm’ those around them. They are generally likeable characters who can fit into almost any situation. Comedians keep everyone around them laughing. They are quick-witted and have a great sense of humor. They like to entertain people with their wit or sarcasm. Comedians are often comfortable in a crowd, but some prefer an audiences of one. Competitors often get their drive and energy from the outside. They like to be one up on their peers or colleagues. They strive to achieve and like to win. Many competitors enjoy professional sports or roles in business where it is essential to out-compete to survive. They crave highly competitive or cutthroat environments. Confidence Emitters are comfortable in their own shoes. They are self-assured. They exude confidence and often gain the respect of those around them just from the way they are in the world. They are willing to make mistakes. They are often the first people to ask a question or contribute a comment. Confidence emitters are typically very self-aware and are happy with who they are. This is not to say that they are not ambitious or that they are not interested in self-improvement. Connectors know how to bring people together to solve a problem or accomplish something great. They have a natural tendency to connect those they know with others. Rather than work alone, they prefer to collaborate. They see working with a partner or a team as more fun and productive. Creators like ideas. They like to invent new things or concepts. They enjoy refining or adapting things that exist to deliver something new. Creators often live in the future – in what is possible. They have a natural ability for coming up with new and interesting ideas. Some are good at turning these ideas into reality, others rely on more tactical, down to earth people to implement their ideas. Diamond Cutters are exact. They are precise. They often like detail and speak in specific terms. They are not prone to hyperbole or inaccuracy. They speak and act with accuracy. Discerners are picky. They typically have strong preferences and are able to make choices quickly. They are selective and don’t like to waste time with people/things they don’t believe in or agree with. They are usually loyal to the things and people they respect or admire. Drivers are ambitious. They like to get things done. They are driven to achieve a goal. Drivers enjoy directing others to accomplish tasks that are necessary for success. Once they achieve a goal, they are already working on the next goal. Some drivers are driven by competition, others by personal ambition and yet others by common goals. Entrepreneurs are self-starters. They often know what they want to do and find ways to make it happen. Entrepreneurs are usually connected to the right resources. They are enterprising and like new ideas or concepts. They live to turn ideas, concepts and plans into action.

Comedian

Competitor

Confidence Emitter

Connector

Creator

Diamond Cutter

Discerner

Driver

Entrepreneur

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Evangelist

Evangelists exude passion and enthusiasm. They quickly inspire those around them with their fervor. They are typically very loyal to people, brands, ideas, etc. Evangelists can ignite a fire under those around them – compelling them to act. Evangelists’ passion is contagious and they have the ability to get those around them just as excited and energized as they are. Experts are often referred to as bright, intelligent or brilliant. They can be expert in a certain area, but can also be knowledgeable about a lot of things. People respect them for their intellect. Extroverts are true ‘people’ people. They are outgoing and seek to be in the company of others. They are often most successful when working with or around others. Extroverts can become depressed if they are alone for too long. They derive their energy from others. Extroverts often excel at networking, delivering presentations and hosting events. Fans are loyal to a people, organizations or causes. They are devoted. It is hard to shake their commitment. Fans are therefore very reliable. You can see their connection and commitment in everything they do. Givers are generous. They derive more pleasure from giving than from receiving. They are typically very thoughtful and considerate of others. They are often generous not only with gifts, but with praise, their time and their advice or mentoring. Gymnasts are flexible. They can often see multiple sides to the same story. They are adaptable and can often change their style to be relevant to the task at hand. Gymnasts are typically comfortable in change and can easily switch gears when necessary. Judges are ethical. They are trustworthy. You can always count on them to do what they say they are going to do. They often believe in what is just rather than what is fair. Motivators have a natural talent for energizing those around them. Like Evangelists, they have internal passion and enthusiasm. Their main purpose is to inspire others. Great leaders often have this talent of being able to inspire people with a dream or idea. Movers are energetic, dynamic people. They seem to have limitless energy. For some, their energy comes from within. For others, it comes from being around others. Movers rarely sit still. They have little patience for slow, drawn-out meetings. They usually embrace change. Muses like to work behind the scenes. They are typically shy and often get their energy from within. Groups can intimidate or exhaust muses. They often prefer to work alone and don’t like to have the spotlight shone on them. Their contributions are sometimes overlooked because they are not comfortable sharing their successes. One-of-a-Kinds are individualists. It is hard to describe them because they have a very special way of being. People often use words like as quirky, unique or colorful to describe them. They usually stand out from everyone else you know and are typically comfortable being themselves and don’t feel the need to conform.

Expert

Extrovert

Fan

Giver

Gymnast

Judge

Motivator

Mover

Muse

One-of-a-Kind

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