3.Category of Respondent _________________________________________________________ This analysis is meant to show how your brand is perceived among the different groups in your brand community. We show your top five brand personas, and leadership competencies and top two team roles for each of the categories of respondent. Please note: Refer to the scoring column and give all items with the same score the same weight regardless of where they appear in the table. You wi l l notice that if you have several brand personas, leadership competencies or team roles with the same total rank (in the last position), they will be shown in the table in alphabetical order, separated by commas.
Strong brands have a thread of consistency throughout all their results, regardless of their relationship to the person who provided the input.
Client: 2 out of 22 - 9%
Rank
Brand Personas
No of Combined Responses
1 Charmer, Optimist, Truth-teller 2 Caregiver, Comedian, Confidence Emitter, Expert, One-of-a-Kind,
2
1
Persuader, Smiler, Spark, Thrill Seeker
Leadership Competencies
1 Solving
3 2
2 Inspiring, Relating, Visioning 3 Delivering, Expressing
1
Team Role
1 Care Giver, Project Manager
1
Colleague/Peer: 11 out of 22 - 50%
Rank
Brand Personas
No of Combined Responses
1 Expert
8 7 5
2 Structurer
3 Driver, Evangelist, Rock, Visionary
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@2000-2013, ReachCommunication Consulting, Inc. All Rights Reserved.Reach and where Branding gets personal are trademarks of Reach Communication Consulting. All other marks are owned by their respective companies.
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