Sample Reach 360 Brand Report

Charmer

Charmers have a way of making everyone like them. They have an innate ability to ‘charm’ those around them. They are generally likeable characters who can fit into almost any situation. Comedians keep everyone around them laughing. They are quick-witted and have a great sense of humor. They like to entertain people with their wit or sarcasm. Comedians are often comfortable in a crowd, but some prefer an audiences of one. Competitors often get their drive and energy from the outside. They like to be one up on their peers or colleagues. They strive to achieve and like to win. Many competitors enjoy professional sports or roles in business where it is essential to out-compete to survive. They crave highly competitive or cutthroat environments. Confidence Emitters are comfortable in their own shoes. They are self-assured. They exude confidence and often gain the respect of those around them just from the way they are in the world. They are willing to make mistakes. They are often the first people to ask a question or contribute a comment. Confidence emitters are typically very self-aware and are happy with who they are. This is not to say that they are not ambitious or that they are not interested in self-improvement. Connectors know how to bring people together to solve a problem or accomplish something great. They have a natural tendency to connect those they know with others. Rather than work alone, they prefer to collaborate. They see working with a partner or a team as more fun and productive. Creators like ideas. They like to invent new things or concepts. They enjoy refining or adapting things that exist to deliver something new. Creators often live in the future – in what is possible. They have a natural ability for coming up with new and interesting ideas. Some are good at turning these ideas into reality, others rely on more tactical, down to earth people to implement their ideas. Diamond Cutters are exact. They are precise. They often like detail and speak in specific terms. They are not prone to hyperbole or inaccuracy. They speak and act with accuracy. Discerners are picky. They typically have strong preferences and are able to make choices quickly. They are selective and don’t like to waste time with people/things they don’t believe in or agree with. They are usually loyal to the things and people they respect or admire. Drivers are ambitious. They like to get things done. They are driven to achieve a goal. Drivers enjoy directing others to accomplish tasks that are necessary for success. Once they achieve a goal, they are already working on the next goal. Some drivers are driven by competition, others by personal ambition and yet others by common goals. Entrepreneurs are self-starters. They often know what they want to do and find ways to make it happen. Entrepreneurs are usually connected to the right resources. They are enterprising and like new ideas or concepts. They live to turn ideas, concepts and plans into action.

Comedian

Competitor

Confidence Emitter

Connector

Creator

Diamond Cutter

Discerner

Driver

Entrepreneur

Reach Communications Consulting, Inc

www.reachcc.com

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