Sample Reach 360 Brand Report

Evangelist

Evangelists exude passion and enthusiasm. They quickly inspire those around them with their fervor. They are typically very loyal to people, brands, ideas, etc. Evangelists can ignite a fire under those around them – compelling them to act. Evangelists’ passion is contagious and they have the ability to get those around them just as excited and energized as they are. Experts are often referred to as bright, intelligent or brilliant. They can be expert in a certain area, but can also be knowledgeable about a lot of things. People respect them for their intellect. Extroverts are true ‘people’ people. They are outgoing and seek to be in the company of others. They are often most successful when working with or around others. Extroverts can become depressed if they are alone for too long. They derive their energy from others. Extroverts often excel at networking, delivering presentations and hosting events. Fans are loyal to a people, organizations or causes. They are devoted. It is hard to shake their commitment. Fans are therefore very reliable. You can see their connection and commitment in everything they do. Givers are generous. They derive more pleasure from giving than from receiving. They are typically very thoughtful and considerate of others. They are often generous not only with gifts, but with praise, their time and their advice or mentoring. Gymnasts are flexible. They can often see multiple sides to the same story. They are adaptable and can often change their style to be relevant to the task at hand. Gymnasts are typically comfortable in change and can easily switch gears when necessary. Judges are ethical. They are trustworthy. You can always count on them to do what they say they are going to do. They often believe in what is just rather than what is fair. Motivators have a natural talent for energizing those around them. Like Evangelists, they have internal passion and enthusiasm. Their main purpose is to inspire others. Great leaders often have this talent of being able to inspire people with a dream or idea. Movers are energetic, dynamic people. They seem to have limitless energy. For some, their energy comes from within. For others, it comes from being around others. Movers rarely sit still. They have little patience for slow, drawn-out meetings. They usually embrace change. Muses like to work behind the scenes. They are typically shy and often get their energy from within. Groups can intimidate or exhaust muses. They often prefer to work alone and don’t like to have the spotlight shone on them. Their contributions are sometimes overlooked because they are not comfortable sharing their successes. One-of-a-Kinds are individualists. It is hard to describe them because they have a very special way of being. People often use words like as quirky, unique or colorful to describe them. They usually stand out from everyone else you know and are typically comfortable being themselves and don’t feel the need to conform.

Expert

Extrovert

Fan

Giver

Gymnast

Judge

Motivator

Mover

Muse

One-of-a-Kind

Reach Communications Consulting, Inc

www.reachcc.com

@2000-2013, ReachCommunication Consulting, Inc. All Rights Reserved.Reach and where Branding gets personal are trademarks of Reach Communication Consulting. All other marks are owned by their respective companies.

31 of 34

Made with FlippingBook Learn more on our blog