Sample Reach 360 Brand Report

1.Big Picture Analysis _________________________________________________________ This big picture analysis provides a high-level understanding of the data you received. Included in this section: 1] Response Rate 2] Percentage of Responses by Category of Respondent

This part of the analysis provides a birds-eye view of the feedback you received.

Response Rate

The response rate shows what percentage of your respondents provided feedback in response to your request. The average response rate is 40%. # of responses received:22 # of requests sent: 1280

Your response rate was: 2%

When your response rate is below the average, it could mean that you requested feedback from very busy people, your respondents used spam blockers or other systems that prevented them from receiving your request for feedback, or you asked a lot from these people and they were unwilling to take the time necessary to give you feedback. ----------------------------------------------

% of responses by category of respondent

Category of Respondent

# Of Responses

% Of total

Client

2

9%

Colleague/Peer

11

50%

Employee

0 6 0 0 3

0%

Friend/Relative

27%

Manager

0% 0%

Professor/Teacher/Mentor

Other

14%

Questions for you as a part of the big picture analysis:

Were you happy with the number of responses you received?

Reach Communications Consulting, Inc

www.reachcc.com

@2000-2013, ReachCommunication Consulting, Inc. All Rights Reserved.Reach and where Branding gets personal are trademarks of Reach Communication Consulting. All other marks are owned by their respective companies.

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