2. Consolidated Data _________________________________________________________ In this section of the analysis, we sort through the responses you received looking for themes in the brand attributes and skills that were selected. We consolidate similar brand attributes into 'brand personas' and organize skills into 'leadership competencies.' Please note that not all skills are considered leadership competencies – so please refer to your skills as well to understand how you are perceived externally. This will enable you to cut through the clutter of all this information and focus on just those brand personas and skills with which you were highly associated. After consolidating your data, we have determined that your top ten brand personas and leadership competencies are:
This analysis lets you focus on the key feedback you received, eliminating the feedback that was less significant.
Brand Personas:
Rank
Brand Persona
No Of Combined Responses
1 Expert
14 11 10
2 Structurer 3 Visionary 4 Truth-teller 5 Charmer
9 8 8 7 7 6 6
6 Smiler
7 Evangelist
8 Rock
9 Achiever
10 Confidence Emitter, Driver, Giver, Optimist
Experts are often referred to as bright, intelligent or brilliant. They can be expert in a certain area, but can also be knowledgeable about a lot of things. People respect them for their intellect. Structurers are organized and methodical. They like things that are linear. They prefer to work in an organized environment. They are analytical and have the ability to arrange things in neat and structured ways. Visionaries can always see the big picture. They are energized by what is possible. They look into the future, not the past. Visionaries are strategic. They typically prefer concepts and ideas to facts and details. Visionaries excel at innovating and can become frustrated around more analytical types.
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