Sample Reach 360 Brand Report

They are often generous not only with gifts, but with praise, their time and their advice or mentoring. Optimists are positive people. They see the glass as always being half- full and often see the potential for it to be overflowing. Optimists are ‘can-do’ people who do not like hearing ‘it can’t be done.’ They can be seen by some as unrealistic or naïve, but their optimism is often one of their keys to success.

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