TELE•GRAHAM
The adage “evolve or die” resonates not only in business but also in the vitality of communities. This principle underscores the crucial need for constant renewal, modernization, and revitalization, which are driven by the lifeblood of economic development. In recent years, the El Cajon City Council has prioritized economic growth, a commitment poised to remain at the forefront of our agenda. Economic development, from a municipal standpoint, involves aligning property owners, enthusiastic developers, businesses, and resources to cultivate investment opportunities within our community. This infusion of capital and effort should yield community benefits, including employment opportunities, local government revenue, and enhanced access to goods and services. In essence, economic development fuels the growth of our local economy, ultimately enhancing the quality of life for El Cajon’s residents, workforce, and visitors.
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It’s important to clarify what economic development is not. While some may wish for specific stores or long-standing retailers to persist, market forces wield a greater influence than any municipality. As shopping trends and preferences evolve, certain retailers may become obsolete. These shifts lie beyond the influence of the City of El Cajon. Similarly, property owners hold constitutional rights protected by law, allowing them to decide how to develop their properties within established zoning regulations. Despite a city’s regulatory powers, property owners are entitled to lawful property development within their defined zoning rights. Given these constraints, you might wonder how a city can drive economic development. The answer is: “Quite a lot.” Cities can craft economic development strategies that outline objectives, leveraging their community’s competitive strengths and weaknesses. Our City Council recently approved the El Cajon Economic Development Strategic Plan, charting a course toward prosperity. Cities can also adopt policies and procedures that empower businesses and entrepreneurship while minimizing obstacles to development. Our City’s pro-business stance is exemplified by being the sole entity in San Diego County without developer impact fees, streamlining the solar permitting process, and nurturing partnerships with organizations like the San Diego Regional East County Chamber of Commerce and the East County Economic Development Council. In this edition of My El Cajon, we delve into our City’s dynamic economic development initiatives. These pages celebrate our community’s accomplishments and ongoing progress. I take pride in our recent milestones and am optimistic about El Cajon’s future. I invite you to share in this optimism as you explore this issue. As always, I welcome your input on ways to enhance our City. If you’d like to contribute your thoughts, please feel free to reach out to me at (619) 441-1718 or gmitchell@elcajon.gov.
City of El Cajon (619) 441-1776 City Attorney (619) 441-1798 City Clerk (619) 441-1763 City Manager (619) 441-1716 Community Development (619) 441-1741 Finance (619) 441-1668 Fire Administration (619) 441-1601 Human Resources (619) 441-1736 Information Technology (619) 441-1535 Parks & Recreation (619) 441-1754 Police Administration (619) 579-3311
- Graham Mitchell, CITY MANAGER
City Council | (619) 441-1788 - Bill Wells, MAYOR - Steve Goble, DEPUTY MAYOR
Emergency | 9-1-1 For medical emergencies, fires, crimes in progress, or life-threatening situations. Non-Emergency
Public Works (619) 441-1653 Reports and Issues (619) 441-1658
- Gary Kendrick, COUNCILMEMBER - Michelle Metschel, COUNCILMEMBER - Phil Ortiz, COUNCILMEMBER
- Police: (619) 579-3311 - Fire: (619) 441-1600
CONTENTS
2 Building Better El Cajon is making strategic
On the Cover: Courtyard by Marriott Staff: Juan Alarid and Julia Grant with El Cajon Community Development Director, Tony Shute photo: Reed Kaestner
investments to future-proof the City for Economic Prosperity.
7 Heartland Helps Heartland Fire & Rescue works early with new businesses to set them up for successful openings.
8 Future of H2O
The East County Water Purification Program is leading the way with a sustainable future for El Cajon.
10 Lawn Gone
Fall in love with bold colors and drought-tolerant plants perfect to install right now.
11 Rebates
Businesses and residents can take advantage of big rebates for water- efficient choices.
12 My El Cajon App A powerful tool connected to the ECPD Special Enforcement Unit to clean up encampments.
12 Events
Learn what’s happening in El Cajon with shows at The Magnolia and other city events.
13 Recreation Guide It’s time to get active with dozens of exciting new classes from our Parks and Recreation Department.
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Hyundai of El Cajon begins construction on their new dealership at 1155 Graves Avenue
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the growing City of El Cajon, economic development is not left to chance; it is a deliberate and proactive approach aimed at enhancing economic security for property owners, businesses, and families. Instead of relying solely on market-driven growth, the City, in collaboration with local organizations, has embarked on a strategic journey to diversify the economy and attract higher-paying jobs and investments. This visionary initiative, spearheaded by the City Manager’s Office, seeks to “future- proof” the City’s business community by fostering innovation and ensuring a solid economic foundation for future generations. El Cajon’s economic development strategy focuses on nurturing economic-base industry sectors, which are vital in exporting goods and services to bring wealth from outside the City’s limits. El Cajon ensures that every sector thrives by supporting businesses that contribute to the community’s growth and prosperity. The long-term benefits of such initiatives far outweigh any initial costs associated with incentives. With a forward-thinking approach, the City of El Cajon invests in crucial infrastructure and industry which create workforce development for expanding economic-base businesses. This commitment translates into tangible advantages for the entire community. New job opportunities and increased spending result in higher tax revenues that support essential services, including police, fire, community development, and parks. The Architects of El Cajon’s Economic Future At the heart of El Cajon’s economic vision is a strong team of City staff and elected officials. A critical cog
in the City’s economic development wheel is its Community Development Department led by Director Tony Shute. With a clear focus on building a stronger El Cajon, Shute’s team promotes four core categories that work in synergy to achieve sustainable economic growth: market-rate housing, retail, manufacturing, and lodging & entertainment. These sectors not only create 21st-century jobs but also attract both residents and visitors with more significant economic capacity, promoting a thriving local economy. El Cajon has witnessed a remarkable surge in market-rate housing development thanks to the City’s efforts to create an environment that encourages investment. The construction of higher-valued market-rate housing balances housing stock and promotes homeownership among residents. As the population reinvests in the community, a cycle
of economic growth and prosperity ensues. Large industrial developers have also shown keen interest in El Cajon, evident from the mere 1% vacancy rate among industrial spaces. The City’s appeal to innovative and high-value companies with skilled workforces has led to an influx of businesses seeking opportunities within its limits. The resulting surge in employment opportunities further bolsters El Cajon’s economic resilience. City-Developer Synergy: The Key to Success El Cajon’s Community Development team plays a pivotal role in the City’s economic triumph. The team’s understanding of the private sector’s needs, expedited processes, compromise, and problem-solving has forged a strong symbiotic relationship with
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Construction of a a 386,000-square- foot warehouse and
distribution center on the corner of Cuyamaca and Weld Blvd. Mercedes of El Cajon was built with unprescedented turnaround times from proposal to grand opening 1155 Graves Avenue will become the new home for Hyundai of El Cajon Lexus of El Cajon is undergoing a complete transformation with a new 6,500-square-foot showroom
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developers. By ensuring a seamless and efficient approval process for plans and permits, the City fosters an environment that encourages developers to invest in higher-value properties, leading to their increased profits and permanent infrastructure for the City. El Cajon’s unwavering commitment to deliberate economic development has transformed the City’s prospects, securing financial security for property owners, businesses and families while paving the way for future generations to flourish. With a strategic focus on diversification, infrastructure investment, and collaboration with developers, El Cajon has unlocked the potential for sustainable economic growth. As the City continues its journey to prosperity, it stands as a beacon of success for other communities aspiring
to enhance their financial well-being through thoughtful and visionary policies. Retail Development: Driving Economic Growth The retail sector has emerged as a vital contributor to El Cajon’s tax base, providing essential funding for public safety departments and parks programs. A shining example of this success story is Mercedes-Benz of El Cajon, which quickly became one of the City’s fastest-growing dealerships. Thanks to efficient approvals and a strong partnership between the City and the dealership, the process from application submission to City Council approval, to construction and completion, took only two years. This paved the way for the dealership’s grand opening in 2017, marking a milestone of continued success
in El Cajon. Another exciting development on the horizon is the new Hyundai dealership at 1155 Graves Avenue. Moving from Main Street, this new 37,000-square- foot dealership on 4.6 acres will not only provide a new state-of-the-art dealership, but also allow for a new development at the undergoing a significant transformation with a massive renovation that showcases their commitment to the community. With a new 6,500-square-foot state-of-the-art showroom and offices, along with 4,000 square feet of additional parts storage, this dealership is set to become a premier Lexus destination in San Diego County. current Main Street location. Meanwhile, Lexus of El Cajon is
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Revitalizing the Lodging Industry El Cajon has a rich history as a hub for highway motels before the development of Interstate 8. However, in the City’s efforts to embrace a higher economic value, El Cajon is now elevating existing properties to new service requirements while investing in new lodging establishments catered to business professionals. In August 2015, the City reached an agreement with Brixton Capitol to sell and develop the property that once housed the El Cajon Police Station as an economic driver for the City. It has since been transformed into the Hampton Inn and Suites, along with a collection of restaurants on the valuable Fletcher Parkway. Offering 96 business-friendly rooms and 650 square feet of business
space with audiovisual support, this hotel caters to the needs of both business and leisure travelers. Downtown El Cajon welcomes the award- winning Courtyard by Marriott El Cajon, a dynamic property equipped with 110 rooms, ten suites, and nearly 10,000 square feet of event space. This premier hotel is an ideal choice for corporate meetings and resident events, receiving global recognition from Marriott International for its excellence and customer satisfaction. Promoting Homeownership for Economic Growth While El Cajon has long been known for its affordable housing options, the City recognizes the importance of striking a balance to attract homeowners with
a growing economic capacity, thereby stimulating local economic activity. A noteworthy project is the development of 116 townhomes for home ownership at 300 El Cajon Blvd. Spearheaded by City Ventures, and now KB Homes, this complex marks a significant step in the reinvention of the transit district plan, offering residents an opportunity to own their dream homes in the heart of the City. Additionally, 19 homeownership condos are currently under construction at 1044 South Mollison, showcasing the City’s commitment to creating a diverse housing market that caters to the needs of its residents.
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Manufacturing and Warehousing: A Driving Force for El Cajon’s Economy The corner of Cuyamaca and Weld is set to witness a massive transformation, with a project initially planned as a 140,000-square- foot Amazon Distribution Center now evolving into an impressive 386,000-square- foot warehouse and distribution center for multiple companies. This development will undoubtedly attract businesses and create more job opportunities in El Cajon. Part of this development includes the massive expansion of GKN Aerospace, highlighting El Cajon’s appeal to world-leading companies. With a focus on producing aerostructures, engine systems, and unique technologies for advanced civil and military aircraft platforms, GKN Aerospace’s investment demonstrates the City’s growing prominence in the aerospace industry. Embracing Artistry & Innovation in El Cajon Beyond its focus on manufacturing and economic growth, El Cajon’s pro-business environment also attracts a thriving community of artisans and creative entrepreneurs, contributing to the City’s rich cultural tapestry. Taylor Guitars: A Melody of Innovation El Cajon proudly hosts Taylor Guitars, a renowned company that has left an indelible mark on the world of music. Founded in 1974 by Bob Taylor and Kurt Listug, Taylor Guitars is recognized for its impeccable blend of innovative manufacturing techniques and tone-enhancing designs. The company’s commitment to playability, craftsmanship, and musical performance has set industry standards. Bob Taylor’s groundbreaking use of modern technologies, such as computer mills and lasers, revolutionized guitar making. This transition from traditional methods to cutting-edge techniques elevated precision and consistency to unprecedented levels. In a bold move that highlights the company’s dedication to its innovative culture, the previous owners announced in 2021 that they were transitioning ownership to Taylor’s employees through an ESOP (Employee Stock Ownership Plan). This move ensures that the company’s legacy remains in the hands of the local skilled artisans who have contributed to its growth and success.
MARKET RATE HOUSING New market rate housing projects purposed for home ownership are being developed at 300 El Cajon Blvd. and 1044 South Mollison Ave.
HOTEL REVITALIZATION El Cajon worked with Brixton Capitol to revitalize the property on Fletcher Parkway, to also include the Hampton Inn & Suites
ART AND DESIGN Taylor Guitars is an employee- owned company, headquartered in El Cajon, and hand-making nearly 200,000 guitars per year
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Toor Knives: Forging a Cutting-Edge Legacy El Cajon’s Business of the Year for 2023, Toor Knives, exemplifies the spirit of entrepreneurship and craftsmanship thriving in the City. Frustrated by the exorbitant prices and extended production times of knives in the market, Connor Toor took matters into his own hands. With a forge built in his backyard, he embarked on the journey of crafting high-quality blades with a hammer and anvil, giving birth to Toor Knives. The company’s core principle is to manufacture durable blades in the USA at an affordable cost. Connor’s commitment to domestic job creation has led to the establishment of a highly-skilled team in El Cajon. Toor Knives’ unique manufacturing process revolves around the expertise of their team, focusing on precision and attention to detail. With a people-oriented approach, process- focused mindset, and dedication to exceptional products, Toor Knives stands as a testament to the innovation and dedication flourishing in El Cajon. Sultan Baklava: Savoring Culinary Excellence El Cajon’s culinary scene is a testament to its diverse and vibrant community. Sultan Baklava, located on Main Street, tantalizes taste buds with an array of baklava and Turkish delights. This lavishly decorated shop offers a sensory journey, serving authentic Turkish coffee and pistachio lattes crafted from beans roasted on-site. In a delightful expansion, the space expanded into the neighboring suite, now housing Sultan Mediterranean Grill, where kebabs and grilled meat specialties take center stage. The subtle distinction in the name marks a culinary evolution, further enriching El Cajon’s reputation as a hub for exceptional Mediterranean and Middle Eastern cuisine. As El Cajon continues to forge ahead with deliberate economic development initiatives, its diverse portfolio of retail, lodging, and housing projects, is laying the foundation for sustained economic growth. With a dedicated development team, expedited processing, and a strong spirit of collaboration, the City of El Cajon is poised to thrive in the 21st century, setting a compelling example for other communities aspiring to achieve economic security and prosperity.
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ON BUSINESS SAFETY
In the active and developing City of El Cajon, the Heartland Fire & Rescue Joint Powers Agreement (JPA) stands as a beacon of support for business owners and developers, ensuring a safe and prosperous environment for their ventures. Established in 2010, Heartland Fire & Rescue is a collaboration between the Cities of El Cajon, La Mesa, and Lemon Grove, designed to provide consolidated fire services, including fire protection, fire prevention, emergency medical services, and community emergency preparedness. At its core, the mission of Heartland Fire & Rescue is to create safe communities through exceptional and professional service. A significant aspect of fulfilling this mission lies in the support provided to the local business community. This support begins with the Fire Prevention Division, which ensures that proposed projects and developments are safe and successful from the outset. The Fire Prevention Division offers pre-development discussions and meetings with business owners and developers. This proactive approach
helps address potential fire safety concerns and ensures that projects adhere to fire safety codes and regulations before construction begins. By engaging in these early-stage consultations, the Fire Prevention Division can provide valuable insights contributing to the project's safety and success. Once a project is in the development phase, Heartland Fire & Rescue continues assistance through plan review services and new construction inspections. This thorough evaluation process identifies any fire hazards or potential risks, providing constructive feedback to enhance the safety measures in the building design. Consequently, this ensures that the structure will be prepared to face any unforeseen challenges effectively. As a business nears its completion and prepares to open its doors to the public, Heartland Fire & Rescue will conduct fire inspection services. These inspections are critical in promoting a safe and timely opening for the business. The Fire Prevention Division plays a vital role in safeguarding
employees, customers, and the community by addressing any remaining safety concerns before the company starts operating. Moreover, Heartland Fire & Rescue's dedication to the business community does not end there. Once a business is operational, the Fire Prevention Division conducts annual operating permit fire safety inspections. These regular inspections ensure ongoing compliance with fire safety standards and guarantee a safe environment for employees and customers. The reviews significantly prevent accidents and liabilities that could jeopardize business continuity by mitigating potential safety risks and identifying unsafe conditions. In recognition of its outstanding preparedness for structural fire incidents, Heartland Fire & Rescue has achieved the highest possible rating from the Insurance Services Organization (ISO) - a prestigious accomplishment. This rating is a testament to the department's commitment to excellence and ability to respond promptly and
efficiently to fire emergencies. In combination with automatic aid provided by other East County fire departments, Heartland Fire & Rescue can mobilize a well- trained team of firefighters to respond rapidly to fire incidents anywhere in El Cajon. This rapid response significantly limits fire spread and damage, ensuring less monetary loss for businesses, residents, and building owners and a quicker return to normal operations. The Heartland Fire & Rescue JPA is a remarkable example of cooperation and dedication to public safety and the local
business community. By providing comprehensive
fire prevention services, swift firefighting response, and a commitment to ongoing safety inspections, Heartland Fire & Rescue plays a pivotal role in empowering business owners and developers to succeed in El Cajon. As the City continues to thrive, the partnership between Heartland Fire & Rescue and the business community remains essential in securing a prosperous future for all in El Cajon.
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Stormwater Solutions •
Safeguarding El Cajon’s Economy and Way of Life Through Water
Water: the lifeblood of any community, essential for survival and prosperity. In the heart of El Cajon, California, water is not just a resource; it’s the linchpin that ensures a thriving economy and a high quality of life. As we sail through the 21st century, it’s more important than ever to recognize the value of water and the innovative solutions that can guarantee its availability, even in the face of challenges like drought and rising costs. Enter the East County Advanced Water Purification Program, a visionary project that’s poised to reshape El Cajon’s water landscape and secure its future. The Unseen Crisis: Relying on Faraway Waters The convenience of turning on a tap and receiving clean water often belies the complex journey that water takes to reach our homes and businesses. El Cajon’s tap water primarily originates from far-flung sources, traveling hundreds of miles to quench our thirst. This dependency raises concerns about reliability, especially during droughts, and the escalating costs associated with importing water. These concerns are no longer hypothetical; they’re becoming stark realities as California grapples with more frequent and prolonged droughts, putting a spotlight on the vulnerability of such a water supply system. Challenges Transformed into Opportunities The challenges are significant, but the people of El Cajon are meeting them head-on. Recognizing the imperative task to secure their water future, the City of El Cajon has joined forces with Padre Dam Municipal Water District, the County of San Diego, and Helix Water District. Together, they’re pioneering the East County Advanced Water Purification Program – a groundbreaking initiative that will revolutionize the local water scene.
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Turning Recycled Water into Liquid Gold At the heart of this initiative lies an innovative approach: transforming recycled water into a sustainable and reliable drinking water source. The advanced water purification process employs cutting-edge technology, including reverse osmosis, to elevate treated wastewater to near-distilled levels of quality. This not only reduces dependency on distant water sources but also turns an environmental challenge into an opportunity. By tapping into recycled water, El Cajon is creating a closed-loop system that benefits both the community and the environment. Building the Future Today Construction for the East County Advanced Water Purification Program kicked off in June 2022, and its benefits are already rippling through the local economy. The treatment facilities, nestled near Santee Lakes, are well underway, and a pipeline connecting Lake Jennings in Lakeside is in the works. Upon completion, this pipeline will deliver approximately 11.5 million gallons of purified water annually – a monumental step toward water sustainability. Beyond the environmental impact, this
program is generating jobs – up to 2,500 positions – spanning planning, engineering, construction, and operation. This infusion of employment opportunities not only strengthens the local economy but also underscores the commitment of El Cajon’s residents to their community’s well-being. Energy for the Future The East County Advanced Water Purification Program doesn’t stop at water security; it’s also a catalyst for renewable energy. By harnessing the byproducts of the water purification process, the program generates energy and heat that contribute to operational efficiency and sustainability. This additional energy source not only trims operational costs but also bolsters El Cajon’s environmental credentials, making it a model for sustainable urban development. As El Cajon charts its path into the future, the East County Advanced Water Purification Program stands as a testament to its resilience, innovation, and commitment to safeguarding its economy and way of life. This endeavor isn’t just about water; it’s about shaping a brighter, sustainable, and more secure tomorrow for El Cajon and its residents.
Pair of Wood Ducks swim at Santee Lakes at the site of the Padre Dam Municipal Water District photo by Reed Kaestner
Work began in June 2022 developing a pipeline to carry 11.5 million gallons of water down Mast Blvd. to Lake Jennings
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Home & Garden •
Gaillardia hybrid Realflor Sunset Halo
Revitalize Your Space: A Guide to Creating Stunning Low-Water Gardens in El Cajon As the summer heat gives way to the crisp embrace of autumn, East County residents are presented with the ideal opportunity to rejuvenate their landscapes. With a growing desire to bask in the great outdoors, the quest for simple yet effective ways to refresh outdoor spaces has never been more pressing. Whether embarking on a new garden endeavor or seeking to enhance an ever-expanding plant collection, the importance of making water-wise choices when introducing new flora cannot be overstated, setting the stage for enduring garden success. In an era where water conservation takes precedence in the face of recurring droughts, embracing intelligent planting choices yields benefits that extend far beyond a flourishing garden. By opting for astute selections, individuals can revel in reduced maintenance efforts, curtailed water expenses, and, in turn, foster a diversified ecosystem that fosters robust plant health and growth. The era of low-water gardens doesn’t necessitate a compromise on aesthetics. Each of these botanical gems guarantees to inject a dash of character into your landscape this season. Harmony Between Sustainability and Style Irrespective of your garden’s design aesthetic, the realm of low-water plants offers a seamless infusion of eco-conscious elegance. The spectrum of options ranges from the dynamic allure of desert xeriscapes to the lively charm of rain swales that come alive with seasonal vibrancy. Even the whimsical haven of a cottage garden can seamlessly embrace sustainable practices. To navigate this realm of possibilities, we present a handpicked assortment of plants that seamlessly integrate into your current garden or serve as the foundation for an entirely new masterpiece. Vibrant Blossoms That Command Attention The term “low water” need not equate to a lack of vibrant colors. When selecting complementary plants to join your native flora or pre-existing garden, the infusion of color can transform the landscape into a visual symphony. Imagine the excitement that reds and magentas can evoke, creating a tapestry of hues that invigorates any outdoor setting. Whether acting as a pivotal accent or blossoming en masse, these bold blooms redefine the very essence of garden aesthetics.
Embracing the Transition As autumn ushers in its golden hues, it’s the perfect juncture to embark on a journey of landscape rejuvenation. The Southern Californian climate beckons for water-conscious choices that seamlessly integrate sustainability and style. By weaving together intelligent plant selections, bold blooms, and a commitment to cultivating a resilient ecosystem, you’ll transform your outdoor space into a testament to the harmonious coexistence of nature and design. Let this season mark the inception of a new era in your garden’s journey—a time of vibrant transformation that mirrors the ever- changing canvas of fall’s vibrant palette.
Yucca gloriosa Walberton’s Bright Star
Sedum spectabile Elsie’s Gold
Salvia x jamensis Vibe Sunrise
Vitex agnus-castus Busy Bee
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Salvia x gauranitica Hummingbird Falls
Sempervivum hybrid Supersemps Fire Quartz
Get Green for Going Green. El Cajon residents and businesses have a unique opportunity to embrace sustainable water practices and enhance their surroundings through rebates offered by the Helix Water District and the Padre Dam Municipal Water District. These programs extend a helping hand to those seeking to transform their outdoor spaces by replacing traditional grass lawns with drought-tolerant landscapes. By making this shift, participants not only reduce water consumption but also create visually appealing, low-maintenance environments that thrive in the region’s arid climate. Additionally, the rebates support the installation of water-retaining mulches, a crucial element in retaining moisture and nurturing plant growth, while promoting a culture of responsible water management. Furthermore, both water districts encourage the installation of water- efficient irrigation systems, ensuring that every drop of water counts. This initiative aligns with the pressing need for water conservation in drought- prone regions like El Cajon, allowing residents and businesses to play an active role in safeguarding this precious resource. By taking advantage of these rebates, the local community can collectively contribute to a more sustainable and resilient future, fostering a sense of environmental responsibility and demonstrating the power of small actions in making a significant impact.
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COMMUNITY DUMP DAY Saturday, Oct. 7, 8:00 am to noon Wells Park, 1153 East Madison Ave. PAPER SHREDDING & E-WASTE Saturday, Nov. 4, 9:00 am to noon Wells Park, 1153 East Madison Ave.
Sept 16 Danna Paola - Xt4sis Tour USA Sept 18 Tangerine Dream Sept 19 Game Grumps Live: Tournament of Gamers Sept 22 Omar Chaparro - Soy Omar Chaparro Sept 23 Los Autenticos Decadentes Sept 29 Paula Poundstone Sept 30 Mayor Wells & Friends Oct 6 Ana Barbara - Bandidos Tour Oct 7 Story Pirates Oct 14 Randy Rainbow for President Oct 20 Jesse Cook: The Libre Tour Oct 21 So Good! The Neil Diamond Experience Oct 27 Pimpinela Oct 28 Live Nation & Belly Up Present: Pat Metheny
YES: Classic Tales of YES Stayin’ Alive: One Night of the Bee Gees
Nov 3 Nov 4
Bachman-Turner Overdrive
Nov 5
You Report | We Respond
Liz Phair: Guyville Tour St. Paul & the Broken Bones
Nov 7 Nov 8
The My El Cajon App offers an effective and user-friendly way for residents to actively participate in keeping the City clean by addressing the issue of illegal encampments. This app empowers users to play a pivotal role in maintaining a safe and welcoming environment for everyone. Residents can easily report illegal encampments through the app’s dedicated feature. These reports are automatically directed to the El Cajon Police Special Enforcement Unit, a specialized division with the primary objective of addressing homelessness-related concerns. This unit is committed to not only maintaining the cleanliness of streets and sidewalks but also to assisting homeless residents in accessing
appropriate resources and shelters. The My El Cajon App serves as a powerful tool for residents to actively engage in maintaining the cleanliness of the City and supporting homeless individuals. By reporting illegal encampments through the app, users contribute to the broader goal of ensuring a cleaner, safer, and more compassionate living environment for everyone in El Cajon.
Blue October
Nov 10 Nov 14
One Night of Tina: A Tina Turner Tribute Show Laufey - The Bewitched Tour
Nov 15
The Mavericks
Nov 17 Nov 24
Wild Child - Tribute to the Doors
Tower of Power
Dec 1 Dec 2 Dec 8
WAR
Tommy Emmanuel, CGP with Jerry Douglas Jenny Oaks Baker & Family Four in Joy to the World!
Dec 18
Visit www.magnoliasandiego.com for the latest performance schedule.
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EL CAJON PARKS AND RECREATION DEPARTMENT
TABLE OF CONTENTS GUIDE TO RECREATION
CLASSES
PROGRAMS
FACILITIES
INFORMATION
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DIRECTOR'S MESSAGE
17-18 19-21 22-23 24 25 26-27
REGISTRATION DATES & INFO ADULT & SENIOR RESOURCES ADULT FITNESS TEEN PROGRAMS JOIN OUR TEAM RONALD REAGAN COMMUNITY CENTER BOSTONIA CENTER RENETTE CENTER HILLSIDE CENTER FLETCHER HILLS CENTER & POOL KENNEDY CENTER & PARK KENNEDY SKATEPARK WELLS PARK CVMS & REC SQUAD OPEN GYM SCHEDULES SPECIALTY CLASSES/PROGRAMS PRESCHOOL PROGRAMS ART AND CERAMIC CLASSES DANCE CHEER/TUMBLING/GYMNASTICS
28 29 30 31
36
34 35 36
37 38 39 40 41 42-43 44
45
40
46 47 48 49
REGISTRATION INFORMATION REGISTRATION FORM PARKS AND AMENITIES WINTER WONDERLAND EVENT
FALL YOUTH SPORTS Youth Basketball League, Youth Volleyball League, and Kindersports.
PRESCHOOL PROGRAM 2 and 3 day a week preschool programs for ages 3-5.
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FALL 2023
A message from Director of Parks & Recreation, Frank Carson
This fall we are excited about a potential Guinness World Record opportunity. More info will be coming soon. Additionally, we are excited about Hauntfest, the region’s largest free-entry Halloween event on Friday, October 20. We are also proud to honor our veterans on Saturday, September 11 at Centennial Plaza for Veterans Day, and we look forward to our ever-growing popular Winter Wonderland on Saturday, December 9 which features free photos with Santa at Wells Park. More importantly, we are proud to serve our local communities with the core services we offer, which include dance, tumbling, cheer, gymnastics, swim lessons, youth sports, and free play at Recreation Centers. We recently received a 50k grant from the National Park and Recreation Association (NRPA) to enhance our youth diversionary services located at Renette Park. More information will be coming soon. Thanks to El Cajon City Council, all of our Recreation Centers are equipped with air conditioning and are recognized as Cool Zones on hot days. These include Fletcher Hills, Bostonia, Renette, Kennedy, and Hillside Recreation Centers. Lastly, we encourage all community members to get outdoors and enjoy your local park.
FRANK CARSON DIRECTOR PARKS AND RECREATION
Frank Carson, Director of Parks & Recreation
Parks & Recreation Dept. Director of Parks & Recreation Parks & Recreation Manager Parks & Recreation Manager Parks & Recreation Manager Parks and Recreation Facilities Bostonia Recreation Center Fletcher Hills Recreation Center Hillside Recreation Center Kennedy Recreation Center Kennedy Skatepark Prescott Promenade Renette Recreation Center Ronald Reagan Community Center Wells Park Off Leash Dog Park Aquatics General Information/Instructional
(619) 441-1754
City of El Cajon
El Cajon Civic Center 200 Civic Center Way El Cajon, CA 92020-3916 www.elcajon.gov
Frank Carson Julie Alon Adam Tronerud Heather Carter
City Council & Manager
(619) 441-1788 Bill Wells Steve Goble Michelle Metschel Gary Kendrick Phil Ortiz Graham Mitchell Vince DiMaggio
Mayor Deputy Mayor
(619) 441-1670 (619) 441-1672 (619) 441-1674 (619) 441-1676 (619) 441-1676 (619) 441-1673 (619) 441-1678 (619) 441-1673 (619) 441-1680 (619) 441-1672 (619) 441-1516
Council Member Council Member Council Member City Manager Assistant City Manager
Parks Division
(619) 441-1744
Public Works Division
(619) 441-1653
Mission Statement: The El Cajon Parks and Recreation Department develops youth, supports families, and provides safe places.
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FALL 2023
HAUNTFEST GAMES
HAUNTFEST DANCE PARTY
HAUNTFEST FRIDAY OCTOBER 20, 2023
FIND IT ONLINE!
WINTER WONDERLAND DECEMBER 9, 2023 AT WELLS PARK El Cajon's HauntFest is bringing together people of all ages to immerse themselves in the spooktacular spirit of the season. HauntFest features an impressive array of activities and attractions, including thrilling amusement rides that provide adrenaline-pumping fun for thrill-seekers of all ages, multiple music stages that set the eerie ambiance, and lively costume contests, where participants showcase their creativity and awe-inspiring outfits. Whether you're looking for a memorable Halloween experience or want to embrace the festive atmosphere, HauntFest in Downtown El Cajon promises an unforgettable night of entertainment and community spirit. For more information, please visit www.hauntfest.org.
Guide to Recreation www.elcajonrec.org
Virtual Recreation Center www.elcajon.gov/virtualrec Sign up for Programs www.elcajonrec.org Online Rec Squad Tutorials www.elcajon.gov/recsquad
Enjoy a FREE festive celebration at Wells Park on Saturday December 9, 2023. Activities include photos with Santa and Mrs. Claus, snowman bounce house, El Cajon Rec Squad, train rides, a holiday movie in the park, costume characters, arts and crafts, youth performances, and more. For more information please contact (619) 441-1754.
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WINTER WONDERLAND TRAIN
Leader of the Season Each quarter, a part-time recreation leader is recognized for outstanding service to the El Cajon Parks & Recreation Department. The Summer 2023 Leader of the Season is Kip Klingerman.
Instagram @ELCAJONREC TikTok @ELCAJONPARKSANDREC Facebook @CITYOFELCAJON
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FALL 2023
REGISTERING ONLINE? WWW.ELCAJONREC.ORG Use this guide to help plan ahead for online registration which begins at 8:00 AM on Tuesday, September 5. Create an Active registration account before the first day of registration by following the "Online Registration" link on the City of El Cajon Parks and Recreation home webpage. Class numbers (Ex: #55555 ) in this guide allow you to easily search the Active registration website for the preferred class/program of your choosing. Do not miss your opportunity to register early and secure a spot in a class/program.
REGISTERING IN PERSON? Recreation Centers will be accepting in-person registration beginning September 11 at the following locations and times*:
FLETCHER HILLS CENTER 2345 Center Place 2:15 PM - 5:30 PM M-F HILLSIDE CENTER 840 Buena Terrace 3:00 PM - 9:00 PM M-F
BOSTONIA CENTER 1049 Bostonia Street 2:00 PM - 9:00 PM M-F KENNEDY CENTER 1675 East Madison Avenue 2:00 PM - 9:00 PM M-F
RENETTE CENTER 935 Emerald Avenue 2:00 PM - 9:00 PM M-F
619-441-1672
619-441-1670
619-441-1678
INSTRUCTIONAL OFFICE - RENETTE CENTER 935 Emerald Avenue 619-441-1516 9:00 AM - 5:00 PM M-F
619-441-1674
619-441-1676
*Times subject to change. Centers will be closed November 10 and November 23-24.
UPCOMING SESSION DATES
We offer four 10-week sessions of instructional classes per year*
Session
Dates
Online Registration Begins
October 9 - December 16 January 8 - March 16 April 8 - June 15 July 8 - September 14
September 5, 2023 December 11, 2023 March 11, 2024 May 28, 2024
Fall 2023 Winter 2024 Spring 2024 Summer 2024
*Dates subject to change without prior notice
Follow us on social media for all the latest information on Special Events
@ELCAJONREC @CITYOFELCAJON
@ELCAJONPARKSANDREC
FALL 2023
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Customers that reside in or own property within the incorporated city limits of El Cajon qualify for the Resident Fee. Proof of residency may be required. Some El Cajon mailing addresses are outside the city limits. For example, communities such as Crest, Blossom Valley and Rancho San Diego have El Cajon mailing addresses, but are outside the incorporated city limits and would not qualify for the Resident Fee. Student registration referral slips (green slips) are issued by dance, tumbling, gymnastics, and cheer instructors during the current session. Referral slips are required for any class above level 1. They are valid for the sessions indicated only and must be shown on the first day of class. Customers will be charged a $5 administrative fee for each course/activity refund or transfer transaction. Requests for refunds or transfers must be directed to the activity supervisor at least 3 business days prior to the first day of activity. No refunds or transfers will be given after activity starts. If the registration fee was paid by check or cash, you will receive the refund by check in the mail in 6-8 weeks. If the City cancels an activity, you will receive a full refund of the activity fee. Online processing fees are non-refundable under any circumstances. REGISTRATION INFORMATION 2023 FALL INSTRUCTIONAL CLASS SESSION DATES: OCTOBER 9 - DECEMBER 16 (UNLESS OTHERWISE NOTED) *NO CLASS FRIDAY NOVEMBER 10, THURSDAY, NOVEMBER 23, AND FRIDAY, NOVEMBER 24, 2023 (NO MAKEUPS HELD FOR HOLIDAY CLOSURES)
Resident Discount
Registration Referral Slips
Refund Policy
HOW TO REGISTER
Fee Assistance
Fee Assistance is available for families in financial need. Not all programs qualify for fee assistance. Applications may be obtained by sending an email to erec@elcajon.gov. Completed applications can be submitted to the Instructional Office beginning August 28. Registration using fee assistance as partial payment starts September 5 and ends October 6. If you would like information on obtaining assistance, contact the Instructional Office by phone at (619) 441-1516 or by email at erec@elcajon.gov. Senior discounts are available for ages 55+. Senior citizens receive a 50% discount on the resident fees for Parks and Recreation Department taught classes. May be required to provide proof of age for participants. A participant may be asked to leave an activity if they are not the correct age or if the participant does not follow the code of conduct to safely participate. If a program you would like to register for is full, add your name to the waitlist. You will be contacted if a spot becomes available. There is no charge to add your name to the waitlist. The City of El Cajon endeavors to be in total compliance with the Americans with Disabilities Act (ADA). Individuals who wish to participate in the city recreation programs and activities and who may need accommodation, please contact the Parks & Recreation Supervisor, Larry Siev, at (619) 441-1670 a minimum of 2 weeks in advance of the program start date in order to process the request. Our TDD (telecommunications device for the deaf) phone number is (619) 441- 1542.
REGISTRATION DATES Programs and Classes: Begin Online : September 5 at 8:00 AM Begin In-Person: September 11 End: When filled or 2 weeks into session
Senior Discounts
REGISTER ONLINE: WWW.ELCAJONREC.ORG
Essential Eligibility Requirements
Online registration is the surest way to guarantee getting a spot in the activities you want! Set-up your account at www.elcajonrec.org. The online registration system is secure and payment can be made with Visa, MasterCard, American Express and Discover Card. A nominal/nonrefundable convenience fee is charged for all online registrations provided by an online registration vendor. IN-PERSON REGISTRATION Register at any El Cajon Recreation Center during normal operational hours. Operational hours for all recreation centers can be found in this guide on page 17.
Waitlists
Accessibility
DATES, HOURS AND INFORMATION FOR PROGRAMS, ACTIVITIES AND FACILITIES IN THIS GUIDE SUBJECT TO CHANGE.
FALL 2023
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SENIOR RESOURCES
The City of El Cajon Parks and Recreation Department strives to make all of its recreational facilities "universal facilities", where we support all ages and demographics. With that in mind, we have programs and resources that primarily target our aging population. Please refer to the information listed on the next several pages for program and resource information. Please call the contact listed under each resource for up to date information.
211 (619) 641-7020 (858) 495-5660 (800) 510-2020 (858) 496-2131 IMPORTANT PHONE NUMBERS FOR SENIOR SERVICES AND REFERRAL INFORMATION 211 Information: AARP Community Action Team: Adult Protective Services: Aging and Independent Service: Better Business Bureau:
HICAP (HEALTH INSURANCE COUNSELING & ADVOCACY PROGRAM) HICAP provides individual counseling to Medicare beneficiaries and their families. This service is free and unbiased. It is not affiliated with any insurance companies or hospitals and does not sell or recommend particular health insurance products or plans. Call to schedule a one-on-one appointment. (858) 565-1392 ST. PAUL'S PACE (PROGRAM OF ALL- INCLUSIVE CARE FOR THE ELDERLY) St. Paul's PACE is a medical program exclusively for seniors. With PACE services, seniors can successfully remain at home. Services include primary care doctors and specialists, award-winning home care, social services, transportation, therapies and senior day center. If you are 55 years of age or older with chronic medical conditions that make it difficult for you to live at home, St. Paul's PACE may be the ideal medical plan for you. Call 1-833-PACENOW (1-833-722-3669).
City of El Cajon: Consumer Fraud: Cool Zone Information: ECAN (East County Action Network): El Cajon Public Library: Elder Law: Meals on Wheels (East County): MTS Transportation (ADA Ride): Renter's Rights: Salvation Army/Nutrition Center: Social Security Administration: St. Paul's PACE: Fletcher Hills Library: Foothills Adult School:
(619) 441-1716 (619) 531-3507 (800) 339-4661 (619) 401-3994 (619) 588-3718 (858) 565-1392 (ext. 200)
(619) 466-1132 (619) 588-3500 (619) 447-8782 (877) 232-7433 (858) 571-1166 (619) 440-4683 (800) 772-1213 (619) 551-7400
AGING AND INDEPENDENT SERVICES (AIS) AIS provides services to older adults, people with disabilities and their family members to help keep clients safely in their homes, promote health and vital living, and publicize positive contributions made by older adults and persons with disabilities. For more information, call (800) 510-2020. 211 SAN DIEGO 211 San Diego is a free 24-hour confidential phone service in 200+ languages and a searchable online database. 211 provides information on health and wellness, housing and utilities, food assistance, military and veteran services and more. Just dial 211 for assistance. ECAN (EAST COUNTY ACTION NETWORK) ECAN is a community-based network that takes action and advocates for older adults and adults with disabilities living in the East County area. ECAN general meetings are open to the public and occur the 3rd Wednesday of each month. Contact ECAN at (619) 401-3994 for more information.
ELDER LAW
Elder Law provides legal services for seniors (60+ years) in areas such as wills, landlord or tenant issues and Medicare and MediCal issues. Services are free; donations are welcome. Appointments are required. Call (858) 565-1392, extension 200 to schedule an appointment or for more information.
ELDERHELP
ElderHelp provides personalized services and information that helps seniors remain independent and live with dignity in their own homes. Contact (619) 284-9281 or look online at www.elderhelpofsandiego.org.
FALL 2023
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Please call the contact listed under each resource for the most up to date information.
VETERANS SERVICES Every day, current and former service members and their families deal with the complex issues that accompany military life. Oftentimes, the most difficult problem is not knowing where to turn when you need help. Courage to Call is a free, confidential, veteran-staffed 24/7 helpline dedicated to assisting active duty military personnel, veterans, reservists, guard members, and their families, regardless of discharge status, through information, guidance, and referrals. Call 211 option 4 for assistance. VETERANS COALITION The Veterans coalition's purpose is to advise city staff on issues facing active duty or retired military families, select a veteran of the year, consult on the veteran’s memorial, and educate our community. Applications to join the coalition are made available at www.cityofelcajon.gov during the month of January each calendar year. Contact Adam Tronerud at 619- 441-1750 for more details. The El Cajon Police Department offers volunteer opportunities in the R.S.V.P (Retired Senior Volunteer Program) and YANA (You Are Not Alone) programs. Applications are available at the El Cajon Police Department's Information Desk, located at 100 Civic Center Way, El Cajon, CA 92020. Completed applications for RSVP and YANA can be mailed or dropped off in person to the Volunteer Coordinator. If you are interested in becoming a volunteer, please contact the El Cajon Police Department's Volunteer Coordinator at (619) 579-3354. You may find this to be one of the most rewarding activities you have ever participated in! VOLUNTEER OPPORTUNITIES Oasis is a unique educational program for people who want to learn and be productive throughout life. Oasis promotes lifelong learning, active lifestyles and volunteer engagement that helps people stay active and socially engaged. Oasis is located at Grossmont Shopping Center. Call (619) 881-6262 or visit https://san-diego.oasisnet.org for more information. Programs offered by Oasis are not affiliated with or endorsed by the City of El Cajon Parks and Recreation Department. OASIS LIFELONG ADVENTURE PROGRAM
SALVATION ARMY EL CAJON CORPS
Senior Lunch Program 1011 East Main Street El Cajon, CA 92021 Phone: (619) 592-8292 Hours: 11:00 AM - 12:30 PM Days: Monday - Friday
The Salvation Army Senior Dining Room Program is partially funded by the Older Americans Act Fund, provided through the County of San Diego Aging and Independent Services. Those eligible for participation are seniors, 60 years and older. Eligibility follows the AIS Senior Nutrition Program guidelines. No eligible person will be denied a meal because of failure or inability to contribute regardless of race, color, religion, national origin, or disability. The menu is subject to change. Suggested donations for seniors 60+ is $4.00. Non-senior fee is $6.00. MEALS SERVICES Meals on Wheels East County Services 131 Chambers Street, Suite 100 El Cajon, CA 92020 Phone: (619) 447-8782 Fax: (619) 447-2308 Email: eastcountymeals@meals-on-wheels.org Choice of one or two nutritious meals provided seven days a week including holidays. Seniors 60 years or older and caregivers. One-time fee of $35 to start service. Lunch and Dinner, Plus Beverage- $7.00 per day Lunch Only, Plus Beverage- $4.00 per day Dinner Only, With Roll/Beverage- $4.00 per day Hours: 10:00 AM - 11:00 AM Days: Monday & Wednesday Engage the mind and body to keep feeling young, active and happy. Details about these programs can be found online: https://elcajon.salvationarmy.org Feeling Fit Class 1011 East Main Street El Cajon, CA 92021 Phone: (619) 592-8292
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