the growing City of El Cajon, economic development is not left to chance; it is a deliberate and proactive approach aimed at enhancing economic security for property owners, businesses, and families. Instead of relying solely on market-driven growth, the City, in collaboration with local organizations, has embarked on a strategic journey to diversify the economy and attract higher-paying jobs and investments. This visionary initiative, spearheaded by the City Manager’s Office, seeks to “future- proof” the City’s business community by fostering innovation and ensuring a solid economic foundation for future generations. El Cajon’s economic development strategy focuses on nurturing economic-base industry sectors, which are vital in exporting goods and services to bring wealth from outside the City’s limits. El Cajon ensures that every sector thrives by supporting businesses that contribute to the community’s growth and prosperity. The long-term benefits of such initiatives far outweigh any initial costs associated with incentives. With a forward-thinking approach, the City of El Cajon invests in crucial infrastructure and industry which create workforce development for expanding economic-base businesses. This commitment translates into tangible advantages for the entire community. New job opportunities and increased spending result in higher tax revenues that support essential services, including police, fire, community development, and parks. The Architects of El Cajon’s Economic Future At the heart of El Cajon’s economic vision is a strong team of City staff and elected officials. A critical cog
in the City’s economic development wheel is its Community Development Department led by Director Tony Shute. With a clear focus on building a stronger El Cajon, Shute’s team promotes four core categories that work in synergy to achieve sustainable economic growth: market-rate housing, retail, manufacturing, and lodging & entertainment. These sectors not only create 21st-century jobs but also attract both residents and visitors with more significant economic capacity, promoting a thriving local economy. El Cajon has witnessed a remarkable surge in market-rate housing development thanks to the City’s efforts to create an environment that encourages investment. The construction of higher-valued market-rate housing balances housing stock and promotes homeownership among residents. As the population reinvests in the community, a cycle
of economic growth and prosperity ensues. Large industrial developers have also shown keen interest in El Cajon, evident from the mere 1% vacancy rate among industrial spaces. The City’s appeal to innovative and high-value companies with skilled workforces has led to an influx of businesses seeking opportunities within its limits. The resulting surge in employment opportunities further bolsters El Cajon’s economic resilience. City-Developer Synergy: The Key to Success El Cajon’s Community Development team plays a pivotal role in the City’s economic triumph. The team’s understanding of the private sector’s needs, expedited processes, compromise, and problem-solving has forged a strong symbiotic relationship with
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MY EL CAJON • AUTUMN ISSUE 2023
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