Newsletter Pro - August 2023

LEVERAGE YOUR WAY TO SUCCESS! The Right Position Can Positively Propel Your Business

Warren Buffett once said, “It’s not about how hard you row, but what boat you’re in.” You can row as hard and fast as possible, but if your vessel cannot support you, the weather, and other factors, rowing won’t help you at all. However, if you’re in a secure vessel that supports you and can help protect you from inclement weather and other forces, you can take your time rowing because you have the tools you need to keep you afloat.

When thinking about leverage, there are four categories business owners can find themselves in. • Collaboration: Other people work for and with you. • Capital: Other people work for you and give you the fruits of their labor so you can invest it on their behalf. • Code: You build a software program one time so millions of people can use it. • Content: You develop content once so others can read, listen to, or watch it. Now, these areas can’t stand independently on their own — you must acquire skills to help generate leverage in one (or more) of these categories. Take collaboration, for example; you must know how to recruit, find skillful people, train and onboard employees, manage your team, grow talent, run meetings, and so much more. This is why developing and constantly improving your skills is vital in business — it allows you to accumulate more leverage! The more tools you collect in your toolkit, the better you’ll be at growing your business, generating more wealth, and ultimately, gaining more leverage on your competitors. So, zero in on your skills and determine which leverage advantage you fit in. And as you begin to gain more rewards with each step you take, watch as your business starts to excel faster than you thought possible.

In business terms, rowing is the amount of energy you put into something, and the boat is the position you’re in. For example, one individual could be the best worker in the world and have tons of great ideas. But if their vessel doesn’t support and drive their goals, the energy they exhaust will not result in a greater return. It’s not about how hard you work; it’s about the position you’re in and the tools you can use around you — leverage. WHAT IS LEVERAGE? The definition is simple: Leverage is the difference between what you put in and what you get out. Obtaining leverage is the best strategy for entrepreneurs to nurture business growth and generate wealth.

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