NC Baptists to Provide Free Graphic Design Training for SCBO Churches By Zac James, SCBO worship consultant February 2025 | 13
This year, I’ve had the privilege of meeting Southern Baptist worship consultants across our beautiful coun- try. I happened to notice that our sister convention in North Carolina (NC) was offering communications train - ing for its churches. I attended with my two part-time staff that create graphics, and we all agreed it was phe - nomenal. NC Baptists have agreed to offer SBCO churches the same graphic design and church communications train- ing. All pastors and staff members who design graph - ics for your church are welcome to attend on Zoom for FREE on Thursday, March 13, from 10 am to Noon. Why should you attend? Many worship leaders and pastors haven’t had training in this area, but some- body’s gotta do it anyway. (I’ve joked for years that I’ve been bad at it long enough to be decent!) Oftentimes your graphics are the first thing new visitors see when they decide whether to attend. Your first im - pressions matter for the gospel. It’s worth getting train- ing and putting it into practice. What about your existing church members? An eye-catching graphic with clear information on how to engage can be the difference between mediocre event attendance and a packed event you’ll never forget. Join Kathryn Carson, Whitney Goulding, and Daniel Spivey from NC Baptists on Zoom, and you’ll get some
fantastic training on graphic design principles and com- munication strategies that work to make gospel procla- mation clearer in 2025. Here’s what NC Baptists say about this event: Church Communications: Graphic Design In today’s world, great design equals trust. People nat- urally gravitate toward visuals that are clear, compel- ling, and beautiful—because design communicates credibility. But how can a church with a limited budget stand out in a sea of messages? The answer: impactful, high-quality design that speaks directly to your com- munity, builds trust, and makes your message unfor- gettable. Even on a budget, your church can create a powerful first impression and engage more people with stunning, professional design. This training is tailored specifically for church commu - nications through the power of graphic design. Led by experts from the marketing and communications team at the N.C. Baptist State Convention, the training of- fers practical insights and strategies to elevate your church’s design efforts and enhance its impact. You will also see a demo of the free online web tool, Canva, de- signed specifically for everyday users. To register, click the link here or visit https://scbo.org/ churchcommunication to register today. You’ll get an email with a link to join the Zoom call. We’ll see you then!
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