The Marketing Swap That Actually Works Why Flyers Flop and Bounce-Back Coupons Deliver
FLYERS ARE A FLOP. Early in my pharmacy ownership days, I thought I was crushing it by walking into doctors’ offices with a stack of full-size flyers about our services: bold colors, strong headlines, the whole shebang. I’d smile, hand them over with confidence … and then never hear a peep. Later, after building real relationships with various doctors’ offices, I asked a physician how effective those flyers are for pharmacy owners. Just as any doctor would, he didn’t hold any punches. He casually told me, “We toss those flyers in the trash as soon as they leave.” Ouch. But it was honest and extremely helpful. Here’s the truth: Most doctors’ offices are busy, crowded, and strapped for counter space. Flyers take up room, get knocked over, scatter, and frankly, look like junk
Here’s the hard truth, pharmacy friends: Those full-page flyers you’re dropping off at doctors’ offices? They’re probably going straight into the trash . I know because I used to do the same thing, walking in with my proud stack of perfectly designed flyers, thinking I was marketing like a pro. Turns out, I was just feeding the recycling bin. We’ve already talked about why front office staff should be your best friends and why showing up with doughnuts doesn’t build long-term relationships. Now, let’s talk about Mistake No. 3 — one we’ve all made more times than we might like to admit. We’re digging into one of the sneakiest budget-wasters in pharmacy marketing, and I’m here to show you a smarter, more effective, and way more practical alternative that actually gets results.
mail. And even if they do make it to the front desk, what are the odds that patients are going to stop, pick one up, and actually take action? Spoiler: The odds aren’t great. WHAT DOES WORK? BOUNCE- BACK COUPONS. Enter the bounce-back coupon. If you’re not using these already, you’re missing a golden opportunity. These handy little marketing tools are about a third of the size of a traditional flyer ( think perfectly prescription pad-size ) and can be stuck to a glue pad just like sticky notes. Doctors, nurses, and staff can just tear one off, hand it to a patient, and boom: It’s useful, simple, and tied to an actual call to action. They’re incredibly effective because they’re easy to distribute, take up very little space,
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