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THIS IS JUST THE BEGINNING We’re covering the rest of the most common mistakes pharmacy owners make when doctor detailing throughout this month’s newsletter, but I wanted to start here, with the relationship most people overlook. Because the truth is that the best doctor marketing plans don’t start with the doctor. It starts at the front desk. If you get this right, you’ll stand out in a way mail- order pharmacies and giant chains simply can’t compete with. If you’re a member, make sure to dive into the full How to Market to Doctors course inside your portal. We go deep on building genuine, lasting relationships that drive profit, trust, and loyalty. Because when you start marketing like a health
• “Are there pain points in our process we should fix?” • “What do you wish more pharmacies would do for your patients?”
Suddenly, you’re not a salesperson. You’re a solution.
REMEMBER: YOU’RE PART OF THE HEALTH CARE TEAM.
One of the biggest reasons pharmacy owners feel awkward about doctor marketing is that they feel like they’re bothering people. They feel like a drug rep walking in with a briefcase full of samples. But you’re not a rep — you’re a provider. You help their patients stay healthy. You prevent med errors. You’re part of the same mission. When you come in with that mindset and approach the whole office, not just the white coat in the back, everything changes. DOCTOR DETAILING IS PRACTICALLY DATING Doctor detailing isn’t about storming in with a pitch. It’s about building relationships, and that takes time . Just like dating, every relationship is different. Some offices need a little more hand-holding. Others just want to know you exist and will call when they need you. The trick is to build a real relationship based on trust, value, and, yes, a little charm.
care professional, not a salesperson, the right patients, prescribers, and partners start showing up for your business.
And it all starts with one hello at the front desk.
HAVE A LAUGH
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