417 Ravenaux Dr. Southlake, TX 76092
561-379-7750 DiversifyRx.com
INSIDE THIS ISSUE
1
Doctor Detailing Isn’t About Pitching — It’s About People
2 3 4 5
Doughnuts Don’t Build Referrals — But This Does
The Print Marketing Mistake That’s Costing You Referrals
Ditch the Pitch and Discover the Pain Points
3 Mistakes to Avoid When Building a Business Credit Score
7
The One Skill That Could Change Your Entire Business
... continued from Page 3
desk, not the waiting area — the exam room. This is where patients actually noticed them. They picked them up, asked questions, and came in. Why? In those quiet moments when waiting for a doctor, people actually look around the room. When they’re down, casually looking at the exam room artwork, they’ll see some enticing money-saving coupons. Your bounce-back coupon becomes more than just a promo — it’s a conversation starter. It’s a foot in the door. And it didn’t cost me hundreds of dollars in food or a box of flyers destined for the recycling bin. GET THE TOOLS TO DO IT RIGHT. If you’re a Basic Member, you’ve already got access to downloadable, editable bounce-back templates. And if you’re an Essentials Member or higher, we’ll custom-design them for you at no extra cost. No more guessing what works. No more marketing materials that go straight into the trash. Just simple, effective tools that actually help you grow. So, skip the flyer stack next time you’re planning a doctor visit. Grab a bounce-back coupon pad instead and watch what happens.
and give people an immediate reason to engage with your pharmacy. Plus, when branded well, they keep your name top of mind without cluttering the front desk. PRO TIP: PUT THEM WHERE PATIENTS WAIT. Once I had a solid relationship with an office, I asked if I could put a bounce-back pad in each exam room — not the front
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