THE NEW HOLISTIC RETIREMENT • 47 Annuities were growing in popularity before the pandemic, and, in the post-COVI D era, I expect t heir popular ity to str engthen. With volatile markets and low interest rat es, all sa vers need t o consider t heir long-ter m plan for income. But Wait! There’s More. “Got it,” you might be thinking. “I need to think long-ter m on market risk and long-ter m on income. Check and check. So why i s th ere s o much book left to go?” We ll, eve n if you’re thinki ng long-ter m on market risk and income, your strategy still isn’t complete. While the market, interest rates, economic disruption, and income are important factors in the post-COVI D era, w e need to look somewhere else for the biggest long-ter m chall enge of al l. What’s more, it’s the challenge we often find missing fro m Americans’ saving strategies.
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