Standardized Exterior Signage Guide
Table of Contents
Brand Approved Colors . . . . . . . . . . 4 Background Options . . . . . . . . . . . 5 SampleLibrary. . . . . . . . . . . . . .6 SignageGallery . . . . . . . . . . . . .10 Design Breakdown FlagDetails...............12 Square Sign Details . . . . . . . . . . . 16 LargeSignDetails . . . . . . . . . . . . 18 Text-Heavy Sign Details . . . . . . . . . 20
This book corresponds with the brand standards noted in the ReNew Official Brand Standards Guide.
SHOW ME
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Standardized Exterior Signage Guide
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BRANDAPPROVEDCOLORS
BACKGROUNDOPTIONS
Each community color palette under the Social Student Spaces brand follows along the same formula – utilizing one of the brand approved colors, White, and Soft Black. The codes listed here note each of the brand approved colors. Any particular community's color palette can be found on their corresponding style sheet, which should be included in any signage request to third-party designers and signage vendors.
Solid color background is always the most consistent in print quality and poses no issue to the legibility of lots of text. This is the most fool-proof choice, though it does have the least amount of visual interest. When using the solid background option, the base tone of the community's color palette should be used.
DANCE
ALUMNI
PANTONE 5135 C HEX #7D547F CMYK 53·78·23·4
525 C #552359 70·100·33·23
PANTONE 7623 C HEX #8C242D CMYK 25·100·87·23
4101 C #620F26 33·100·88·50
SOLID COLOR
Tonal solids add depth and dimension to an otherwise flat design. This is a little more difficult to achieve than a solid, but still offers quite a bit of legibility. To create a tonal solid, the base and dark tones of a brand approved color are applied using a gradient.
LEGACY
CAMPUS
PANTONE 2378 C HEX #324977 CMYK 92·76·27·11
2380 C #0B2147 100·90·40·45
PANTONE 3517 C HEX #C20500 CMYK 16·100·100·7
7622 C #850D0F 28·100·100·34
SPIRIT
RALLY
TONAL COLOR
PANTONE 2148 C HEX #548BB6 CMYK 75·35·10·0
2161 C #215079 98·70·28·11
PANTONE 4012 C HEX #E2763D CMYK 8·65·85·0
2021 C #985126 25·75·100·18
With the tonal solid, there is also the option to overlay the background with the Social's pennant pattern, which can and should be given in a vector file when a signage request is made. The pattern should be applied using the base color, and can be adjusted to any opacity setting to fit the needs of the copy's legibility.
SPORT
FIELD
PANTONE 2276 C HEX #8CA05C CMYK 51·21·85·3
4217 C #506527 70·38·100·28
PANTONE 2408 C HEX #4F6F52 CMYK 75·35·75·20
2411 C #1A4425 90·43·97·50
WHITE
SOFT BLACK
TONAL + PENNANTS
PANTONE 447 C HEX #333333 CMYK 0·0·0·90
HEX #FFFFFF CMYK 0·0·0·0
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SAMPLELIBRARY
SAMPLELIBRARY
SOLID
SOLID
TONAL
TONAL + PENNANTS
TONAL
TONAL + PENNANTS
ALUMNI
RALLY
CAMPUS
SPORT
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SAMPLELIBRARY
SAMPLELIBRARY
SOLID
SOLID
TONAL
TONAL + PENNANTS
TONAL
TONAL + PENNANTS
FIELD
LEGACY
SPIRIT
DANCE
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SIGNAGEGALLERY
SIGNAGEGALLERY
SQUARE SIGNS
NOTICE SIGNS
FLAGS
SINGLE MESSAGE
MESSAGE + CONTACT
LOGO
UP ARROW LEFT (OR RIGHT) ARROW
LARGE FORMAT SIGNS
FULL MESSAGE
WECLOME
LOGO + CONTACT
PHOTO + MESSAGE
TEXT CALLOUT
LOGO SIGN OR MONUMENT COVER
OFFICE HOURS
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Standardized Exterior Signage Guide
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DETAILS LOGO FLAG
DETAILS LOGO + CONTACT FLAG
Pole Pocket
Pole Pocket
Logo 85% Height of the Page In White
Logo Spacing Top Spacing Optically Matches Spacing on Both Sides
Logo 70% Width of the Page In White
Phone Number Avenir Next, Bold Title Case, in White Width Matches the Width of the Web Address
Web Address Avenir Next, Bold Title Case, in White
Contact Spacing Bottom Spacing Optically Matches Spacing on Both Sides
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DETAILS TEXT CALLOUT FLAG
DETAILS PHOTO + MESSAGE FLAG
Pole Pocket
Pole Pocket
Logo Spacing Top Spacing Optically Matches Spacing on Both Sides
Logo Spacing Top Spacing Optically Matches Spacing on Both Sides
Logo 70% Width of the Page In White
Logo 70% Width of the Page In White
Photo Full Width of the Page
Message Container Height Measures from Logo to Contact Cap Height Text Centered & Middled 80% Width of the Page
Main Message Avenir Next, Bold Title Case, in White
Support Message Avenir Next, Regular Title Case, in White
Message Container Height Measures from Logo to Contact Cap Height Text Centered & Middled 80% Width of the Page
Dividing Line Pencil Thin, in White Optically Weighted to Scale of the Page
Main Message Avenir Next, Bold Title Case, in White
Phone Number Avenir Next, Bold Title Case, in White Width Matches the Width of the Web Address
Web Address Avenir Next, Bold Title Case, in White
Contact Spacing Bottom Spacing Optically Matches Spacing on Both Sides
Web Address Avenir Next, Bold Title Case, in White
Contact Spacing Bottom Spacing Optically Matches Spacing on Both Sides
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DETAILS SQUARE SIGNS
DETAILS SQUARE SIGNS
Logo Optically Small to Sign Scale, in White Centered
Logo Optically Small to Sign Scale, in White Centered
Message Styling Avenir Next, Bold Title Case, in White
Message Styling Avenir Next, Bold Title Case, in White
Message Setting Centered & Middled, Scaled 80% Width to the Page
Message Setting Centered & Middled, Scaled 80% Width to the Page
Horizontal Arrow Simple, Wide Arrow Tip Approx. Weight of the Text Flat Edge Meets the Page, Pointed Edge Meets the Edge of the Text In White
Logo Optically Small to Sign Scale, in White Centered
Logo Optically Small to Sign Scale, in White Centered
Message Styling Avenir Next, Bold Title Case, in White
Main Message Avenir Next, Bold Title Case, in White
Message Setting Centered & Middled, Scaled 80% Width to the Page
Message Setting Centered & Middled, Scaled 80% Width to the Page
Vertical Arrow Simple, Wide Arrow Tip Approx. Weight of the Text Flat Edge Meets the Page, Passes Through the Text In White
Support Message Avenir Next, Bold Title Case, in White
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DETAILS LARGE SIGNS
DETAILS LARGE SIGNS
Message Styling Avenir Next, Heavy Tracking at -100 All Caps, in White
Logo Centered & Middled, Scaled 75% Height to the Page
Message Setting Centered & Middled, Scaled 85% Height to the Page
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DETAILS FULL MESSAGE
DETAILS OFFICE HOURS
Logo Optically Small to Sign Scale, in White Centered
Logo Optically Small to Sign Scale, in White Centered
Message Header Avenir Next, Bold Title Case, in White
Message Header Avenir Next, Bold Title Case, in White
Message Setting Centered & Middled, Scaled 75% Width to the Message Container
Message Body Avenir Next, Regular Sentence Case
Bulleted In White
Message Body Avenir Next, Regular
Message Setting Centered & Middled, Scaled 75% Width to the Message Container
Title Case Centered In White
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Standardized Exterior Signage Guide
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ReNew Apartment Communities Standardized Exterior Signage Guide
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