Post-Pandemic Priorities The pandemic has transformed the ways in which we work and travel, and attendees are now seeking more from their meetings and conferences. Many planners are looking to move away from traditional conference rooms and lecture theatres to offer more meaningful and creative travel opportunities. Four out of five respondents agree that “experience creation” is now of greater importance in their meetings and conferences than it was before the pandemic. The Australia- Asia-Pacific and Europe regions recorded the highest levels of agreement with this statement at 90%. 80% of meeting planners agree that their current role in planning meetings involves MORE “experience creation” for delegates compared to pre-pandemic. A corporate event planner from Mexico feels events are more “inclusive and immersive. We believe people are tired of the same square-boring-rooms. We want to create spaces where all the people are part of the activities not just spectators sitting in the chair.” A US-based association/non-profit planner says they “need more creative and engaging space. No more standard sets... We need to work collaboratively with our venue partners.”
Events need to be more experiential and connected
to local culture.” —Courtney Stanley, CEO of Courtney Stanley Consulting
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