Major Brands vs. Independents Venues Different kinds of events have different needs, and venues of varying shapes and sizes are often associated with offering different experiences. For example, the majority of respondents feel larger major branded venues offer the highest quality technology. Meanwhile, smaller independent venues are more often associated with greater flexibility and creativity when compared to their larger counterparts. For venues, knowing your perceived strengths and weaknesses is essential for maximising your appeal and identifying the types of events and clientele to target.
Figure 15: Top venue type by experience
Independent/Small Venues
Major Branded Venues
Aramark is especially skilled at managing independent meeting venues and residential conference centers. As reflected in the MRoTF research, independent venues provide a higher quality product and service where our staff can showcase their hospitality skills and provide the attendee with a unique experience. A recent challenge has been related to the loss of legacy hotel and conference center staff who either retired or left the industry and the extra effort we’re expending to effectively train new employees on the IACC difference and the quality standards related to operating an independent meeting facility”. —Susan Liston, SVP Aramark Destinations
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