Globally, confidence among meeting planners that major hotel or venue brands can guarantee a high-quality product or service has grown since the pandemic, from 55 percent of respondents agreeing in 2019 to 58 percent in 2023. While 38 percent disagreed with this statement in 2019, this has fallen to 29 percent. Meeting planners in Europe (50 percent) and the Americas (58 percent) were least likely to have confidence in the major brands, while confidence was highest in Australia-Asia-Pacific (67 percent) and Africa (75 percent).
Figure 16: Can a major hotel or venue brand alone give confidence and reassurance that the meeting product and services will be of a high standard?
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