Food and Beverage Food and beverage remains a high priority for meeting planners. When asked how much they agree or disagree (on a scale of 1=strongly disagree to 10=strongly agree) to a series of statements about food and beverage offerings, meeting planners provided an average rating of 7.9 for the statement “food and beverage is a key part of the meeting design and experience.”
Figure 22: Opinion on food and beverage (1=strongly disagree, 10=strongly agree)
Interestingly, meeting planners from different global regions see the role of food and beverage at events differently. Meeting planners from Africa are less likely to agree that the menu should relate to seasonality or the venue’s geographic location. Meanwhile, planners from the Americas are less likely to agree health and nutritional information should be visible, or less likely to have seen an increase in requests to accommodate dietary requirements.
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