IACC Meeting Room of the Future June 2023 Report

• Major branded venues are generally seen as providing better technology options, while smaller and independent venues are associated with greater flexibility and creativity. • Sustainability is projected to rise in importance in the venue selection process, particularly in regions outside the Americas. We received feedback from 275 meeting planners worldwide, representing Africa, the Australia-Asia-Pacific region, Europe and the Americas. While respondents work on events of varying sizes, the sample weighted more planners of smaller meetings and conferences. 86% of meeting planner surveyed work on events with groups of less than 100 delegates, 68% on groups of 100 to 200 delegates, and 49% work on groups of more than 200 delegates. This report provides insights from a huge wealth of industry experience, split into almost equal thirds of respondents with up to 10 years’ experience, with 11 to 20 years’ experience, and with more than 20 years’ experience. They also represent a variety of sectors of the meeting industry: 42% work primarily in corporate events, 27% in association/non-profit, 9% in academia, and the balance in other sectors including third-party planning, professional congress planners (PCOs) and governments.

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