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BUSINESS NEWS FLUOR JOINT VENTURE RECEIVES FINAL NOTICE-TO-PROCEED ON INTERSTATE 35EPROJECTINDALLAS FluorCorporation announced that Lone Star Constructors, its joint venture with Austin Bridge & Road, has been granted final notice-to-proceed by the Texas Department of Transportation that releases the full contract value and positions the venture for construction to begin on Phase 2 in summer of 2022 for the Interstate 35E project from Interstate 635 in Dallas to the Denton County line in Carrollton, Texas. “This project is part of TxDOT’s long-term plan to meet current and future travel demands by improving

overall mobility, operational efficiency, accessibility, safety and emergency response,” said Thomas Nilsson, president of Fluor’s Infrastructure business. “When completed, this project will help alleviate traffic congestion to the surrounding communities and improve connectivity for all people in the Dallas metroplex.” The 6.3-mile design-build project includes full reconstruction and expansion of six existing lanes to eight with new auxiliary lanes at entrance and exit ramps, along with the reconstruction of frontage roads along the corridor. Two existing reversible toll lanes will also be reconstructed.

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point often gets overlooked when firms just focus on the action versus immediate return. Your firm needs to be where conversations are happening (online). Like everything else, community involvement is something that has now gone online in many ways, and participating in discussions and being able to view available opportunities is the bare minimum for successful participation. What your firm and its people do online is the modern-day office lobby experience. 3. How clients will experience your firm online while they are working on a project with you. Your firm has a responsibility to be responsive, present, and also positively promote the projects and organizations you are working with. If a client wants to mention your firm, can they link to your website or a social media profile easily? Other aspects of the client experience involve your firm’s technical capabilities – does your firm have a way to upload and send documents securely and easily online? Do these things reflect your firm’s brand? Is your firm aware, awake, and monitoring? If a community member is talking about a project that your firm is involved in online, are you aware of these conversations? Is someone from your firm available to respond if necessary? 4. How your firm delivers their services online. Almost all AEC firms are now delivering some of their services or communicating with clients via online methods. Are all these touchpoints reflective of your brand? Are you using the platforms your clients find most convenient and efficient? Are you utilizing your website and social media for tactful cross-selling opportunities? All of these factors are important to consider when developing your firm’s e-commerce strategy. E-commerce does apply to AEC. Although we all are busier than ever, it’s important to devote time and have a solid strategy for everything related to your firm online. Zweig Group performs marketing and social media audits to help AEC firms identify gaps and needed strategies. We can help you raise your firm’s profile and increase revenue with a strategic marketing plan to achieve your goals and objectives. Click here for more information! Christina Zweig Niehues is Zweig Group’s director of research and e-commerce. She can be reached at

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2022 AEC EXECUTIVE ROUNDTABLE This roundtable is a unique opportunity for AEC firm leaders to engage and interact with industry peers to discuss current issues facing firms today, explore industry trends and next practices, and confront the biggest challenges they face leading their firms. See you this June 22-24 in Dallas!

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