EXECUTIVE DIRECTOR 4 NEW ADVANCEMENTS
Ron Lyons CALIFORNIA Investing in Your Customers Pays Off
With this focus on the customer experience, the quality of each enrollment on Ron’s team has increased dramatically. Ron has seen a 4% increase in his customer retention rate so far, and that figure continues to trend up. Each week, Ron and his leaders come together for digital training. This not only helps them become better leaders but helps them connect and build trust with each other, which is essential for mentoring. Ron offers topics to study—like the new Critical Activities Bonus or a personal development principle— and has one of his team members dive into the topic and train the group on it. He’s seen that by pouring his time into his customers and his leaders, the results come back tenfold. Ron not only benefits from this but is also helping customers who are looking for safer, healthier products and a business model that benefits families. With the New Year around the corner, Ron has already set 2023 goals for himself. “I created a 90-day plan at the last ADVANCE event,” he says. “My focus is on continuing down the path of raising up leaders and investing in my customers. By using the existing Melaleuca tools to help customers switch stores completely, I see great potential in increasing volume in my current customer base. These things will help me reach my goal of advancing past Executive Director and building a National Director business.” LH
Ron Lyons’s business has been growing steadily since he enrolled with Melaleuca last March. Melaleuca has become a family affair as his daughter, Director 7 Ashley Lyons (pictured with Ron above), is also building a business and has enrolled her grandmother. Ron’s ultimate reason for building a Melaleuca business is to create a business to last a lifetime and to create security for his family, so he has been emphasizing customer retention more than ever before. “When your team is experiencing fast growth, you must consider how you are taking care of each customer,” he says. “Otherwise, you’re doing your customer and your business a disservice.” Working with his leaders, Ron emphasizes various ways they can show appreciation to every customer. “We make time to celebrate every brand-new shopper,” Ron says. “We post welcome messages on social media, invite each new Member to our weekly Zoom meeting so we can say hello, write thank-you notes, and call all shoppers weekly. We intentionally build a meaningful connection with every shopper.”
$52,488 $271,164
LAST MONTH’S EARNINGS
LIFETIME EARNINGS
DECEMBER 2022 | MELALEUCA.COM 21
These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
Made with FlippingBook - Online catalogs