Figure 2: Projected 2022 volume levels compared to 2019 by operating model
Marketed
Non-Marketed
5%
0-20%
7%
14%
21-40%
29%
16%
41-60%
29%
25%
61-80%
36%
25%
81-100%
15%
Over 100%
This said, recovery in revenue levels varies among marketed venues. While 28% are generating more revenue than they did before the pandemic, one in five remain at or below a 60% recovery. Marketed venues in Europe are generally showing a stronger recovery than those from the Americas, both in terms of event volume and revenue. Two in five respondents from Europe are on course to surpass pre-pandemic revenue this year, compared to 19% for the Americas. Meanwhile, 58% of North American venues are projected to generate less than 80% of their pre-pandemic revenue this year, compared to 40% for Europe.
Figure 3: Projected 2022 revenue levels compared to 2019
Europe
Americas
Global
0-20%
2%
5%
2%
21-40%
4%
16%
41-60%
19%
10 %
31%
35%
61-80%
25%
20%
81-100%
23%
20%
22%
15%
101-120%
30%
2%
121-140%
4%
4%
141-160%
10 %
10
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