Figure 7: Year expected to make a full recovery in meetings volume
Americas
Global
Europe
2%
2021
4%
21%
2022
12%
38%
46%
2023
40%
55%
27%
42%
2024
3%
1%
2025
3%
1%
Beyond 2026
2%
Commercial marketed venues are again more optimistic in their outlook, with 72% expecting to make a full recovery by no later than next year, compared to 62% of non-marketed venues. No non-marketed venues have seen, or expect to see, a full recovery in meetings volume in 2022.
Figure 8: Year expected to make a full recovery in meetings volume by operating model
Non-marketed
Marketed
2021
3%
2022
25%
44%
2023
62%
25%
2024
38%
2025
1%
Beyond 2026
1%
Almost four in five marketed venues also expect revenue levels to reach or surpass pre-pandemic levels by no later than next year. European venues are again the most optimistic, with almost half expecting to fully recovery in 2022, and very few expecting it to extend beyond 2023. In comparison, more venues in the Americas expect to recover to pre-pandemic revenue levels by 2024 or beyond than in 2022.
14
IACConline.org
Made with FlippingBook Online newsletter maker