Introduction & Research Scope
With the meetings industry continuing its path to recovery, the Meeting Room of the Future (MRoTF) initiative, conducted by IACC since 2016, provides first hand insight from global venue operators into their recovery trajectories, their investment priorities, and their responses to emerging trends. In the context of talent shortages, inflation, and the push towards net-zero sustainability goals, this research illustrates the ways in which venue opera- tors are positioning themselves for the challenges and opportunities facing the meetings and events industry. There were 98 global venue operators that took part in this research study with 59% of respondents from the Americas (US and Canada), 37% from Europe (Sweden, the UK, Denmark, Belgium, and the Netherlands), and the balance from Australia.
Australia, 4%
Europe, 37%
Americas, 59%
03
IACConline.org
Made with FlippingBook Online newsletter maker