Eventique - May 2022

CHATTER the box

A Quick Word From Our Clients

A week later, the awards show-themed dinner landed in my lap and I needed a floral designer with Jonathan’s artistic vision. So, I used the job as an opportunity to give him another call. I didn’t mention our last conversation, and incredibly, he agreed to visit the event venue with me — a museum in New Jersey that we’d transformed into an awards hall. At first Jonathan was still skeptical about working with me, but when he heard I planned to stay at a hotel a mile from the venue all weekend just so I could be within walking distance to be on site for the one night event, his eyes lit up. “You’re going to stay away from your family all weekend, even on the Sabbath, just to ensure everything goes as planned?” he asked. When I nodded, his face split in a grin. “Okay, now we can do business together.”

“Liron is one of the most expert event professionals that I have ever come across. His company Eventique is an exceptional shop of creative genius, surpassing most common ideas about what event logistics and attention to detail truly represent. Always on budget and constantly bringing the ‘wow’ factor to our projects, Liron has become a steady partner, friend, and someone who I truly rely on to help exceed expectations of even the most demanding clientele. An asset to the industry, Liron is truly an event professional you want working on your side... bar none.” — Alexei A. “In the events industry where producers hire subcontractors, Liron and his team at Eventique is “an Experienced Event Professional’s Favorite Experienced Events Professional” — that is, a Producer’s Producer. They completely understand the quality of our niche entertainment, maximizes their creative capabilities, and supports their production needs wholly and thoroughly. Essentially, they are the client everyone at the office loves working with and make the 200 percent effort for. — Tina B.

As soon as Jonathan realized I was as dedicated to my work as he was, and wouldn’t leave anything to chance, a switch flipped. He became an invaluable friend and mentor. Almost 15 years later, he’s still one of the most incredibly talented designers I’ve ever met. The art he creates gave me a deep respect for the effect flowers can have on bringing an event theme to life. Whether he was crafting displays for the Saudi royal family, signatories, or celebrities, his florals always told a story and expressed his personality and that of the hosts.

I spent hours in Jonathan’s studio learning about the narratives he could build with petals and stems. His art consistently blew my mind. In particular, I’ll never forget the centerpieces he made for Saudi Petroleum’s holiday party. The florals burst from the ground and twisted up through the tables like bloom-covered trees. They were cut flowers, but they looked so alive! I couldn’t stop staring. Jonathan set the bar for all of the floral designers Eventique works with. Today, we’ll only partner with people with his passion and skill, like Birch Event Design and B Floral. Together, we’ve filled fashion show runways and bathtubs with flowers (see Pg. 3 for more on that), hung bouquets from ceilings, and covered entryways in blooms. Pairing custom linens and florals is like a woman matching her bag and shoes. The elements are gorgeous separately, but together, they become a fashion statement. Every floral arrangement is an art form. If your event planner looks at flowers and claims they’re just filling space, I don’t know what to tell you. Actually, I do: It’s time to get a better one!

- Liron David Founder and Executive Producer

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