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6. THE QUANTIFIABLE BENEFITS OF MAINTENANCE : TALKING NUMBERS A Living example - SouthGate Bath / Britsh Land
Footfall Matrix:
Southgate in Bath has been retained an impressive footfall in excess of 20 million per annum with an average dwell time of 88 minutes. Such figures are extraordinary for a retail park situated in the heart of a UNESCO World heritage city.
Influence on Dwell Time:
The message is simple that one needs to provide a clean and well-maintained streetscape within which the food /beverage and the retail offering can thrive. Customer satisfaction is key to retention and will undoubtedly affect that all- important dwell time which in this instance is exemplary
Economic Returns:
Southgate stands as testament to the basic fact that meticulous attention to detail in providing a clean, safe, and vibrant shopping experience will attract the top high street brands yielding a consistent and increasing regular maintenance of natural stone surfaces is a cost-effective strategy in the long run.
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