Discover Aboriginal Experiences
“We wanted to showcase Australia’s premium Aboriginal tourism experiences. But by premium I don’t necessarily mean the most luxurious. Rather, we were looking for experiences that really hit the mark in terms of delivering cultural authenticity, offering diversity of high-quality experiences, and meeting the expectations and needs of the international travel trade.”
“Being able to share these Aboriginal experiences with visitors when they are in Australia offers the kind of life- changing, immersive moments which create memories to last for a lifetime.”
Tourism Australia’s Discover Aboriginal Experiences (DAE) collective launched in 2018 is designed to support smaller and owner-operated tourism
businesses – especially in remote areas where there are significant barriers to successful international marketing. The program now covers 46 operators across every state and territory. DAE helps members reach an international market by providing invaluable cost-free support in marketing, communications, and training – providing everything from industry standard photographic assets to social media strategy.
Phillipa Harrison Managing Director, Tourism Australia
Nicole Mitchell Executive Officer of DAE, Tourism Australia
For more information: tourism.australia.com/en/
resources/industry-resources/ industry-programs/signature- experiences-of-australia/discover- aboriginal-experiences.html
Rainforestation Nature Park – Pamagirri Aboriginal Experience, Queensland. Image courtesy of Tourism Australia.
Australia at the World Indigenous Business Forum 2022 Tourism Australia’s Head of Indigenous Affairs, Phil Lockyer, recently represented Australia at the World Indigenous Business Forum (WIBF) in Villavicencio, Meta, Colombia. The WIBF brings Indigenous and non-Indigenous leaders together to discuss and share opportunities and lessons for social and economic development. Phil, a proud Noongar man from Western Australia, shared Tourism Australia’s recent work to incorporate Indigenous languages and place names into tourism marketing, and how Indigenous content was woven into Tourism Australia’s new Come and Say G’Day campaign.
Phil Lockyer, Head of Indigenous Affairs, Tourism Australia; Drew Dainer, Australian Embassy Bogota; David Williams, CEO and Founder Gilimbaa and Kristal Kinsela, CEO and Founder Kristal Kinsela Consulting at the WIBF in Colombia.
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