FMN | April 13th, 2020

Report Examines Digital Effect On Flexo Market

Flexo Market News

A new report The Future of Digital Print for Pack- aging to 2024 from Smithers tracks the digital print market size in this sector will rise from $18.9 billion in 2019 to $31.6 billion in 2024.This is equivalent to an annual growth rate of 10.9 percent year-on-year for the five-year forecast period. Despite this rapid growth, digital print remains a small proportion of the overall packaging market — just 1.68 percent of the volume of all printed labels and packaging in 2019. By contract flexo print is worth $162 billion in 2019, but its annual growth rate is a more modest 2.2 percent. Digital is concentrated on certain high-value seg- ment however, including short-turnaround short run work. By value digital represents 6.38 percent of the printed packaging market.This is why it is of great in- terest to brands, retailers, pack and label converters, and equipment and consumable providers. Labels still represent the majority of this work,but the introduction of dedicated high-throughput machines for corrugated will see this segment accelerate fast through to 2024.NorthAmerica is the largest regional market for digitally printed labels and packaging in 2019 account- ing for roughly a third of the world market. It is shortly ahead of Asia andWestern Europe, although demand in Asia will grow faster across 2019-2024. Developing The Future Across the next five years, further developments in workflow and logistics will smooth the adoption of digital technology into analogue packaging supply chains. For the flexo segment specifically the evolu- tion of digital printing in packaging presents both challenges and opportunities. Improvements in inkjet presses will see these machines take work from flexo lines, especially at shorter production runs. Certain ad- vances in automation and workflow streamlining can be adapted to flexo, boosting its competitiveness. Of particular interest is the potential of flexo-inkjet hy- brid presses to combine the benefits of both systems. There is a long history of using inkjet to overprint codes and numbering on flexo narrow-web press lines and this remains an important sector of the label mar- ket. As reliability and quality have improved the tech- nology has been adopted, with manufacturers steadily improving press performance and introducing hybrid single-pass systems combining flexo printing and finish- ing to boost productivity. Hybrid solutions allow prim- ing, base-printing, digital printing, postprinting/coating and finishing to be handled in-line, in a single pass.

Eaglewood Technologies, LLC www.eaglewoodtech.com

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12 April 13, 2020 Flexo Market News

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