Packaging, Labels Expand With Sustainability, E-Commerce BY GREG KISHBAUGH Most packaging and label companies, facing inflation-related pres- sures, are prioritizing packaging and label functionality along with product safety, according to a new report from RR Donnelly. Packaging and labeling companies are also investing in sustainability initiatives and focusing on expanding their e-commerce operations to better meet customer demand.
Esko Concludes Packaging & Label Forum Packaging converters, suppliers and technol- ogy developers converged November 6-7 in the UK at Loughborough University’s Science and Enterprise Park at the second Esko Pack- aging & Label Forum. The two-day event wel- comed nearly 100 packaging professionals from across the industry. “The world around us is continually chang-
ing,” said Jan De Roeck, Esko Director of Mar- keting, Industry Relations & Strategy. “In order to make our businesses thrive we need to continually adapt – and that means looking to the future.” Across two days, more than 25 different sessions addressed everything from current market dynamics, new technological innova- tions and key takeaways from drupa 2024, through to detailed examinations of color management in the context of sustainability and how new job onboarding is streamlining upstream processes. Sessions also included speakers from ed- ucation institutions discussing the importance of attracting and training future generations of workers in the sector, as well as industry ex- perts discussing the very latest developments in Artificial Intelligence in the context of pack- aging production. The event also gave attendees a chance to experience Esko’s Innovation Lab, which was unveiled at the drupa global expo in Dus-
“As consumers demand higher accountability from the brands they choose to support, building functional design and safety features into packaging remains essential to ensuring product integrity and a great user experience,” stated Lisa Pruett, president, RRD Packaging & La- bels Segment. The company’s third annual survey of packaging and label deci- sion-makers shows that with increased in-store and online competi- tion, along with inflation and rising costs of materials, many are paying specific attention to the core fundamentals of production protection and material composition. As e-commerce demand increases, functionality and product safety remain top priorities, and brands are willing to make the investment for the right materials. RRD’s latest report shows three quarters (75 percent) of packaging and more than half (60 percent) of label respon- dents expect to make functional design-related changes (strength,
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December 2, 2024
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