Packaging, Labels (CONT’D FROM PAGE 37)
size, opening) in the next two years, while 73 percent and 70 percent, respectively, plan to make material composi- tion changes. Additionally, the large majority of packag- ing (86 percent) and label (79 percent) respondents agree that inflation and rising costs of raw materials have caused changes in the way their organization sources packaging and labels over the past year. When asked to assess factors motivating their expect- ed packaging changes, respondents rated consumer or end-user appeal (48 percent), efficiencies in storage/distri- bution (47 percent), and increased product protection (46 percent) as the top three major priorities. Top motivations for label respondents include pressure to lower costs (45 percent), meeting new regulations (41 percent), and new products or product changes (40 percent). Along with a focus on materials, companies are continu- ing to prioritize, track, and make adjustments that impact overall company sustainability performance. With height- ened emphasis on brand sustainability performance, cou- pled with increasing customer demand for eco-friendly products, companies are striving to meet internal and external stakeholder expectations. Nearly 60 percent of packaging respondents indicate they are taking sustain- able and eco-friendly aesthetic direction over the next two years to appeal to buyers. The large majority of packaging (83 percent) and label (80 percent) respondents say their companies have moved closer to their sustainability goals, with 81 percent and 79 percent, respectively, indicating their packaging and label operations specifically have moved them closer to their sustainability goals. For packaging respondents, reduction of material waste (69 percent) remains a top sustainability consideration when making packaging design decisions, followed by material recyclability (68 percent) and material removal/light weighting (54 percent). Following a year of tremendous e-commerce growth, the majority of packaging (78 percent) and label (79 per- cent) respondents reported a rise in their e-commerce business over the past year. From customer preferences for convenience to brand agility and cost-saving consider- ations, e-commerce continues to evolve, and companies are investing in ways to attract customer attention online. Of those trying to meet growing demand, more than half (55 percent) of respondents have designed pack- aging specifically for e-commerce, up 18 percent from RRD’s 2023 report. Of those who have seen an increase in e-commerce activity, product protection and custom- er satisfaction was a top consideration for companies. When asked how companies are ensuring products are packaged safely and arrive without issue, packaging (64 percent) and label (67 percent) respondents say they are using specialized materials for added protec- tion, and 58 percent% and 66 percent, respectively, are focusing on end-user feedback and reviews to impact packaging decisions.
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December 2, 2024
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