MARTY MOLDEN, GPC
CEO Profile
CEO Profile: Marty Molden with GPC Taking an in-depth look at Molden's career path, progression, and achievements. A discussion with GPC's Director of Revenue Management and Division Sales Manager Rochester, Marty Molden.
Tell us about your career path to your current role at GPC? I started in 1992 with Coca-Cola Enterprises as a Retail Space Representative in Spirit Lake, Iowa. I moved 6 times with Coca-Cola Enterprises throughout IA, MN and WI and ended up as a Wholesale Channel Director. At the end of 2006, I moved to Twin Cities to be a Distribution Sales Manager at Miller Brewing Company which is now Molson Coors. In 2019 I made the move to GPC (Gillette Pepsi Companies) as Director of Retail Sales. Currently, my role is Director of Revenue Management / Division Sales Manager Rochester. What experiences have had a significant impact in shaping you as a leader? Training a management essentials program early in my career introduced me to Situational Leadership. Understanding that you should manage people differently for every single task or action based on their job knowledge and experience has been essential. In addition, over the last 33 years, I have seen all types of leadership styles. What changes in trends and needs within the beverage distribution industry have you seen? • In 1992 we had paper route cards and only had carbonated soft drinks. • In 2025 we have handheld computers and multiple different non-alcoholic categories like energy, coffee, tea, water and juices. • In 1992 cell phones didn’t exist. We called our customers back at the end of the day between 4-5 on a landline.
• In 2025 communication is instantaneous and through email, text, cell phone and many other options. • In 1992 companies had less than 30 brands. • In 2025 companies have 10-20 times as many brands in multiple package sizes. How has the GPC evolved since its beginning in 1937 to meet those changes to the industry? Technology has become a driving force at GPC to improve communication, efficiencies, and our ability to service our customers. As you look ahead to the future, what do you see as the outlook for the beverage distribution industry as well as for GPC? The beer industry was once very consolidated with just a few major national brands. As prices went up there was room for more expansion by new companies with more brands. We are seeing the same trend in soft drinks and non-alcoholic beverages. GPC is well positioned as a category leader. Our commitment to our customers, community and employees with an infinite mindset will serve us long into the future.
To read more about the GPC, visit www.gpcbeverage.com
JUNE 2025 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 11
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