THE EXECUTIVE LEADERSHIP TEAM
Greig Shanley
Sophie Higgins MBA
Ann Cattelan BSc
National Buyer & Category Manager
General Manager, Retail Operations
Marketing & Communications Manager
Greig Shanley has over 30 years’ experience in the health and wellness industry having owned his own businesses in importing, food manufacturing and retailing. His vast experience in supplier relations, pricing negotiations and product sourcing, including developing his own brand, is invaluable understanding for his current role. He negotiates with over 200 suppliers and has developed Go Vita’s own food brand – Organic/ Natural Road. Greig joined Go Vita over four years ago, though his association with Go Vita spans two decades as a Go Vita Member owning four successful Go Vita health food stores in Northern NSW (which he sold four years ago). During this time, he was a Go Vita Board Director for 13 years, the final year as Deputy Chairman.
Sophie Higgins is a passionate retail professional with over 20 years’ experience in buying,
Ann Cattelan is a complementary healthcare specialist with broad experience spanning 36 years. She’s worked with Go Vita for over 20 years and currently heads up marketing, communications and new product development. With a Science Degree in Biochemistry, and post graduate qualifications in Nutritional and Environmental Medicine and Marketing, Ann has worked in leadership roles in marketing and professional education capacities with a number of natural health brands, including Blackmores. As well as owning her own consulting and publishing business she is a passionate contributor to industry. Ann was awarded the complementary medicine industry’s most prestigious accolade in 2010, the Lady Cilento Award for outstanding contributions and service to industry.
digital, marketing and operations. She started her career with ABC Retail as a buyer before moving to the Dymocks franchise group as Merchandise Manager and performed a number of roles before becoming General Manager in 2018. Having completed her Executive Masters in Business Administration in 2020 at the University of Technology Sydney, she is delighted to have joined the Go Vita team in 2021 as General Manager, Retail Operations. Sophie says – “The nature of the cooperative has been recognised as one of the most resilient and it is wonderful to be able to learn more about Go Vita member businesses, as well as the health and wellness industry more generally”. Sophie looks forward to working with the team to further improve business , member performance and sustainability into the future.
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