Go Vita 2021 Annual Report

OUR STRATEGIC PILLARS

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Membership We will grow the footprint and quality of the membership base by demonstrating the value of member services and support. Product Portfolio We will have a readily accessible portfolio of products and services that meet the current and emerging needs of our members and their customers. Brand We will have brands that are relevant and recognised as delivering to our customers’ needs. Marketing We will invest wisely in effective marketing activities which drive profitable revenue to our company and members. Financial Performance We will have the funding model and financial performance that ensures returns to members and investment in our ongoing success. Organisation We will have fit-for-purpose organisation assets, resources and capability that enables us to deliver on our strategies.

GO VITA GROUP LIMITED ANNUAL REPORT 2020-2021 I 9

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