Revitalized Grower Trial Network Provides “Star Alliance” Access and Opportunity
By Stephanie Metzinger P owering up the computer to see perfectly rectangular boxes with familiar faces peeking through, tiled one after the next, has become the new norm. When the COVID-19 pandemic struck and hosting in-person gatherings was ill-advised, video conferencing became a common practice. Events and meetings across the world went virtual, opening the floodgates to broader reach and more opportunity. Members of the Grower Trial Network (GTN) have fully embraced the change and are using this COVID-induced opportunity to expedite the trial and adoption of technology within the agriculture industry. The GTN is an organized group of Western Growers (WG) members who trial and evaluate technology coming out of the Western Growers Center for Innovation & Technology (WGCIT) in Salinas, CA. The group, which is led by Future Volunteer Leaders and supported by WG board members and the Center’s sponsors, held its kick-off meeting in February 2019 at Harris Ranch in Coalinga, CA. Since then, they have gathered at various locations up and down California and Arizona to hear pitches from agtech start-up companies, provide feedback and connect on potential trials or collaborations. However, when COVID-19 hit, all meetings went virtual and ultimately expanded the network’s capabilities. “The growers and participants like the virtual format because sessions are an hour with only a couple companies presenting at a time so it’s more in-depth,” said WGCIT Director Dennis Donohue. “Even after COVID, the virtual aspect will stay part of the program in addition to physical gatherings.” As part of the new format, growers can hear about budding technologies from startups residing in the WGCIT—some of which are located in other states and across the globe. These startups also now have the unique opportunity to speak to growers who previously would not have been able to attend
in-person pitches due to conflicting schedules. The convenience of virtual GTN meetings has birthed new opportunities for growers and startups to, together, refine technologies to meet the exact needs of the agriculture industry. “Technology has become such an integral part of agriculture, and it will continue to play a key role in the industry moving forward. The success of start-up companies depends upon receiving quality grower feedback,” said Colby Pereira, vice president of operations at Braga Fresh. “Specialty crops need tailored technologies in general and individual companies have very unique needs, so the GTN is an invaluable forum to facilitate the exchange of that information.” During the sessions, Pereira focuses on providing direction on measurable objectives on the farm as well as input on certain data/ metrics, cost-benefit analytics and ease of implementation. The meetings have resulted in numerous relationships with companies
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NOVEMBER | DECEMBER 2020
Western Grower & Shipper | www.wga.com
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