“Specialty crops need tailored technologies and individual companies have very unique needs, so the Grower Trial Network is an invaluable forum to facilitate the exchange of that information.”
—Colby Pereira, Vice President of Operations at Braga Fresh
that have either previously been part of, or are currently part of, the GTN. “I try to make a point of keeping in contact with companies I’ve connected with during the GTN meetings. I find it to be mutually beneficial as the startups are constantly evolving with their capabilities and we as growers are constantly identifying new operational needs for these technologies to fill,” she said. Along with pitching their products, the startups also have the opportunity to receive feedback on their business model. WG members who participate in the GTN meetings are leaders at their companies—many of which have been in business for 50 or more years—and provide the entrepreneurs with guidance on how to
build a thriving company. Most entrepreneurs in the Center are still in the beginning stages of building a scaling business, so the advice and mentorship from growers have proved invaluable. Connecting with these growers during the GTN meetings has also played a crucial role in helping entrepreneurs grow their network. At each session, startups are in the “virtual room” with a handful of agricultural leaders, technology pioneers, business moguls and potential investors and customers. The online forum creates a more intimate environment, allowing both startups and WG members to further their engagement and deepen their relationships. “A lot of the benefit we get from GTN is in introductions to
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NOVEMBER | DECEMBER 2020
Western Grower & Shipper | www.wga.com
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